Singapore – Asia’s sports media property ONE Championship has announced Talisman as its agency partner for partnership acquisition and development efforts across several key categories.

Through the partnership, Talisman will work across the portfolio of ONE Championship products, including live events, broadcast content, and ONE Esports, to identify new partnerships and revenue streams in priority commercial territories.

Talisman plans to drive new partnership opportunities in the United States, Middle East, and Oceania, while also opening doors across ONE’s traditional markets across Asia.

Dharpan Randhawa, president of Talisman, shared, “ONE Championship has achieved so much over the last 10 years and are now at a very exciting inflection point. I can only describe it as a slingshot, pulled back and ready for release.”

“We will work together with their outstanding commercial team to create meaningful partnerships that will drive value across every touchpoint. We are proud to be a part of their journey to becoming an international powerhouse,” Randhawa adds.

Meanwhile, Hari Vijayarajan, chief commercial officer of ONE Championship, commented, “I have had the pleasure of working with Dharpan and his incredible team around the world for the last six months on a series of innovative, multi-year deals. 

Vijayarajan added, “I believe that we have a huge opportunity to unlock the value for IP rights holders in the brand sponsorship ecosystem, helping Talisman’s clients build leadership and affinity with our massive audience of Gen Y and Gen Z.”