Tag: Suntory BOSS Coffee

Australia – Chef and social media sensation Andy Hearnden, known as Andy Cooks, has joined with Suntory BOSS Coffee to celebrate the bold ambition fuelled by Suntory BOSS Coffee across Australia and New Zealand in a new campaign created by agency It’s Friday.

As a culinary creator with over 4.2 million Instagram followers, a cookbook, and 5 million YouTube subscribers, Andy knows the value of hard work backed up by unwavering ambition.

Showcasing his inspiring career journey, the campaign highlights Suntory BOSS Coffee as the ambitious coffee made for ambitious people – wherever they may be. Brewed hot and chilled fast, this distinctive beverage is crafted to provide a quality, refreshing coffee anytime, anywhere.

Andy’s passion and determination aligns with Suntory’s ethos of always striving for what’s next. Whether he’s crafting culinary content, testing recipes, or sharing new cooking techniques, Andy will have a Suntory BOSS Coffee by his side to keep him fuelled and focused.

Morgan Loveridge, head of Oceania Market Execution at Suntory BOSS Coffee, said, “We’re excited to team up with someone who truly knows the power of ambition and the taste of success. Andy doesn’t just represent great food; he’s a testament to relentless drive and creativity—values at the heart of Suntory BOSS Coffee.” 

Meanwhile, Vince Lagana, CCO of It’s Friday, commented, “As someone who knows the importance of both taste and ambition, Andy’s goals and drive align perfectly with Suntory BOSS Coffee’s ambition to help ambitious workers keep achieving.”

Speaking about his involvement in the campaign, Andy said, “I’ve been a Suntory BOSS Coffee fan for years, so getting to partner with them was a no-brainer. The Iced Long Black has always been my favourite—it has that real coffee kick I need to keep up with everything I’m working on. I’m thrilled to be working together to share the ambition and great taste that Suntory BOSS Coffee is all about.”

Australia – Suntory BOSS Coffee, Japan’s iconic canned coffee brand, has teamed up with creative agency It’s Friday in a new brand campaign that redefines the trans-Tasman coffee experience. 

Based on the understanding that Aussies and Kiwis have a deep appreciation for robust, high-quality coffee, Suntory BOSS Coffee’s campaign revolves around the unique Japanese ‘Flash Brew’ method, where coffee is brewed hot and chilled fast to deliver a rich coffee taste. 

It’s Friday’s campaign for the iconic coffee brand positions it as the ideal partner to help fuel busy work days with a delicious, convenient flash-brew coffee experience.

With the new brand tagline ‘Ambition is’, the messaging across the campaign assets sets to reinforce the quality coffee taste experience inside every can of Suntory BOSS Coffee, which will deliver a boost to drive further ambition for the day ahead. 

Furthermore, its new brand visual identity draws inspiration from Japanese craftsmanship and ‘Kanso’, which is defined as simplicity. Its fresh new brand identity challenges conventional perceptions of craft coffee and positions the brand as the ultimate catalyst for ambition and drive. 

The ‘Ambition is’ campaign runs across TV, digital video, social, OOH, and POS. The new visual identity is also rolling out across key customers. 

Amy Hiscock, head of Suntory BOSS Coffee marketing at Suntory Beverage & Food APAC, said, “Suntory BOSS Coffee is proudly the number one canned coffee beverage across Australia and New Zealand. When we introduced the product into the market two years ago with our ‘How Japan Can’ campaign, it was important that we raised awareness of the category and focused on our Japanese heritage.” 

She added, “The new campaign ‘Ambition is’ and updated visual identity, developed with the team at It’s Friday, allow us to continue to hone in on our heritage but also dial up the quality and taste experience to inspire a Boss Coffee experience at any time during the work day. Suntory BOSS Coffee is real, rich-tasting, flash-brewed coffee, all in the convenience of a can.”

Also speaking on the campaign, Vince Lagana, CCO and co-founder of It’s Friday, shared, “In this first iteration of the ‘Ambition is’ campaign, we wanted to focus on the brand’s real coffee credentials. We knew we’d never replace the first coffee of the day for Australians and our Kiwi friends. That’s too sacred. But once people understand that Suntory BOSS coffee is real coffee, they see that there’s a fresh way to get that second or third coffee hit. That’s where Suntory BOSS Coffee comes into its own. That’s how it can help fuel ambition as the day goes by. We’re looking forward to rolling out more under the ‘Ambition is’ platform soon.”