India – Dentsu has appointed Sunil Lulla, former CEO at television measurement science industry body BARC India, to be its new consultant advisor for India. 

In his new role, Lulla will be working closely with, and reporting to, Peter Huijboom, dentsu India’s interim CEO, to focus on driving business growth and activation in the market while the agency continues its search for the right candidate to lead the dentsu India business. 

Moreover, Lulla will be partnering with key members of the India Leadership team to capitalise on the opportunities delivered through dentsu India’s rapid transformation to realise dentsu’s global vision of being the world’s most integrated network by 2024. He will also work on ensuring the competitiveness of dentsu India’s distinctive, integrated capabilities in a fast-paced, evolving marketplace.

Commenting on his appointment, Lulla said that he could not refuse an opportunity to work with a business that is relentlessly focused on shaping its own business to help clients navigate the changing market context and pioneer a new way forward. 

“I am excited to partner with Peter and build on the progress made with the leadership team, being a part of the team that works together to transform into the agency of tomorrow,” he added.

Meanwhile, Huijboom shared that Lulla is joining them at a critical time as they realise the benefits of their transformation through their integrated offering. 

“We see significant opportunity in the India market and I am pleased with the momentum we are seeing. Sunil will continue to accelerate our growth trajectory while working with our teams to define, activate, and ignite dentsu’s winning culture in the market. It’s an exciting time to be at dentsu India,” said Huijboom.

The appointment will be effective on 4 April and Lulla will be working with the business until dentsu India hires a permanent CEO.