Bangkok, Thailand – Dentsu International has welcomed back Subun Khow, most recently the head of creative at Publicis Thailand, to its roster as the chief creative officer for dentsu Thailand. Khow previously worked with dentsu in 2012, where he served as chief creative officer for dentsu One in Bangkok. Back then, he was responsible for building creative reputation and enhancing creative thinking to expand client portfolios.

In his new role at dentsu, Khow will be in charge of leading the creative team to deliver integrated creative excellence to clients, while leveraging on data-driven and tech-enabled solutions combined with an idea-led approach. He has also held previously leadership roles at Lowe Bangkok and BBDO, as associate creative director, creative director and executive creative director respectively.

He will report to Narong Tresuchon, CEO of creative of dentsu Thailand, and the appointment is effective from 1 April this year.

Speaking about his appointment, Khow said, “I am thrilled and humbled to be given the opportunity to work with this amazing bunch of creatives at one of the world’s leading agencies. Cultivating a dynamic creative work culture as well as the delivery of the best business outcomes for our clients will be my top priorities and I look forward to working closely with Khun Narong and the rest of the talented creatives at dentsu Thailand to bring this to life.”

Meanwhile, Tresuchon commented that with Subun’s strong track record and expertise, he will lead the creative team in creating innovative work and experience for clients with an emphasis on creative design to connect all channels seamlessly to reach audiences at every touchpoint in line with consumer needs and behaviours.

“I am confident in his management ability to balance corporate values with creative energy and positivity to create an effective creative work culture. Only by empowering people and strengthening creative business strategies can we then achieve significant progress and become the world’s leading integrated communications business service network of the future,” he said.

Sanjay Bhasin, who was recently appointed as the CEO of dentsu Thailand, Vietnam and Myanmar, said that Khow is a well-established creative leader who has a thorough understanding of the advertising industry. He also added Khow is a role model for our new generation of creatives and brings with him a positive mindset and attitude.

“I am delighted to have the opportunity to work with him again and I am confident that together with Narong, the duo will be able to take dentsu Thailand’s creative to the next level,” Bhasin concluded.

Lastly, Fred Levron, global chief creative officer at dentsu international, said, “To have Subun back to lead dentsu’s creative business in Thailand is fantastic news. Subun is one of Thailand’s foremost creatives, with extensive experience developing famous work that is celebrated both at home and abroad, and his talent for combining technology and innovation to deliver with his inspired creative vision. I look forward to working with him.”