Singapore – Tom Simpson, former senior vice president for Asia-Pacific at AdColony, joins Anzu as its strategic advisor with a special focus on the APAC region itself.

He brings in vital experience working with brands and game publishers across Asia-Pacific to connect gaming and marketing opportunities. During his time at AdColony, he led the Asia-Pacific business, culminating in a sale to NASDAQ-giant Digital Turbine. Simpson also serves on the Mobile Marketing Association (MMA) board in APAC.

Speaking on his appointment, he said, “I’m thrilled to partner with such a dynamic team and bring my passion for building strategic product and business relationships to help Anzu reach their next level of growth in this important region.”

He added, “Gaming is the fastest growing sector in media and marketing, meaning the play economy is hugely important right now. If work was the modus operandi for the industrial age, then play is how humanity creates value in the 21st century and beyond.”

Meanwhile, Anzu Co-Founder and CEO Itamar Benedy, commented, “We are thrilled to have Tom, who is also a good friend, on board and are excited to learn from his invaluable knowledge and insight into APAC’s gaming and advertising industries. Tom will focus on guiding the development of partnerships to further Anzu’s opportunities with brands and game publishers in this strategically important region, which boasts the largest gaming community in the world.”

Beijing. China – The Chinese arm of global public relations consulting firm Hill + Knowlton (H+K) Strategies has announced the launch of its strategic advisory services to aid local businesses in creating environmental-friendly business strategies, in line with the upcoming COP15 conference to be held at Kunming, China on 11 to 24, October 2021.

Known as the ‘UN Biodiversity Conference’, COP15 will convene governments from around the world to agree on a new set of goals for nature over the next decade through the Convention on Biological Diversity post-2020 framework process. 

The framework sets out a global plan to implement broad-based action to bring about a transformation in society’s relationship with biodiversity and to ensure that, by 2050, the shared vision of living in ‘harmony with nature’ is fulfilled.

Through the newly-launched services, H+K China encourages the fact that effective communication will be essential for businesses and NGOs to gain recognition from key stakeholders, establish their positions in the global movement for biodiversity conservation, and deliver real impacts both within and outside of their organizations.

Furthermore, H+K Strategies has developed the H+K Better Impact™ offering in response to the challenges that companies and NGOs encounter while pursuing sustainability. Services under this new offering will empower brands and organizations to deliver timely and enduring impacts around COP15 through a holistic approach, which involves a unique score, act, consulting, or partnering process that zooms in on the best areas for targeting sustainability endeavors.

“H+K Strategies encourages all organizations to join in the global movement for safeguarding the natural world. At H+K Strategies, we’re dedicated to empowering and enabling brands and businesses to have a better impact on people and the planet. As a once-in-a-decade biodiversity conference, COP15 offers a fantastic platform for us to help them formulate a performance strategy that will deliver a better impact before, during and after the event,” said Jun Xu, CEO of H+K China.