Hong Kong – Tam Jai International Co. Limited has revealed that its flagship brand, “TamJai Yunnan Mixian,” is the title sponsor of the Hong Kong dance drama ‘STORM CLOUDS.’ Alongside this partnership, the company is launching a series of themed activities to celebrate the heritage of Hong Kong comics and support the growth of local culture and arts.
Inspired by the iconic works of renowned comic artist Ma Wing-shing, ‘STORM CLOUDS’ is a Hong Kong comic martial arts dance drama brought to life by the Hong Kong Dance Company (HKDance). The performance combines multimedia projections, dynamic lighting, electronic music, and a shimmering on-stage pool to bring the comic’s imaginative world to life.
This marks the first-ever title sponsorship for TamJai Yunnan Mixian. Beyond this milestone, Tam Jai will roll out a series of themed activities from January to March, including limited-time mixian offerings, themed crossovers and pop-up stores, exclusive merchandise, and a Hong Kong comic design contest. The initiatives aim to celebrate local comic art culture while nurturing a new generation to preserve and reimagine these timeless classics.
Additionally, the Group will expand its promotional activities to Mainland China, offering themed limited-edition meal sets, exclusive merchandise, Hong Kong travel packages, and tickets to the ‘STORM CLOUDS’ dance drama, giving customers a chance to experience Hong Kong’s unique culture and artistic charm firsthand.
Daren Lau, chairman, executive director, and chief executive officer of TJI, said, “We are honoured to join hands with HKDance for the first time and be the first Hong Kong restaurant group to collaborate with the local classic comic IP ‘Storm Riders’ to present this martial arts dance drama. This represents a pioneering collaborative initiative across the catering, comic, and dance sectors, encouraging more young people to participate in art creation and supporting the development of local art and culture, which echoes with the Group’s ‘Uplifting People’ philosophy.”
“Through this cross-sector collaboration, Tam Jai hopes to tie our distinctive ‘Tam Jai Taste’ with the Hong Kong comic culture, allowing the public to appreciate and experience the charms of Hong Kong comics in various ways, thereby broadening the reach of the city’s unique vibe and classic art and injecting new vitality to the development of local art and culture,” Lau added.