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Platforms Featured ANZ

Google AU launches stock photo library to improve skin representation

Sydney, Australia – Tech giant Google in Australia–in collaboration with PHD, Essence, Nine and Pedestrian Group–have launched its newest campaign in the form of a stock photo library to better represent the diverse skin tones globally.

These new images, with the help of Google’s new Pixel 6 phone and its equitable camera technology, will improve representation of all skin tones across some of Australia’s biggest and most influential media channels, and will be included in Refinery29 Australia’s ‘We Are Many’ Image Collection, in partnership with Getty Images.

Aisling Finch, senior director of marketing, and diversity, equity and inclusion council chair for Google Australia and New Zealand, said, “Google’s mission is about ‘universal’ access to information, so our commitment to diversity, equity, and inclusion has been in our company DNA from the beginning. The new Google Pixel 6 and Pixel 6 Pro phones are designed around individual nuances, and specifically to better photograph diverse skin tones.”

She added, “To bring this to life, it made sense to collaborate with Nine and Pedestrian Group to equip journalists with a new image library with greater representation of Australia’s rich diversity, beautifully photographed on Pixel.”

Meanwhile, Matt Rowley, CEO of Pedestrian Group, commented, “Pedestrian Group is proud of the importance we place on the value of inclusivity and diversity. This collaboration with Google will help provide new perspectives and visually represent what our talented teams on sites like Refinery29 Australia are passionate about every day with initiatives like We Are Many.”

The story behind the images and the partnership is brought to life through print wraps, native articles, a digital immersive experience and a suite of behind the scenes videos. 

Media, marketers and designers can access and use these new images via the We are Many online collection.

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Platforms Featured Global

Shutterstock has now extended its brand to offer full creative services

Sydney, Australia – This is probably what one would call a “plot twist” – everyone’s beloved stock images and videos collection Shutterstock has now extended its brand to launch an end-to-end custom creative services for brands called Shutterstock Studios. 

The new creative division will offer brands custom, high-quality content matched with production tools and services at scale. Services will provide data-driven content strategy, full-scale production, brand storytelling, and amplification

With Shutterstock’s network boasting of over 1 million contributors in photography, cinematography, and production across 100 countries, the new studios aims to provide custom content across various creative storytelling measures, from brand storytelling, full production services, creative ideation, storyboarding, script writing as well as talent booking, influencer management and post-production.

“The launch of Shutterstock Studios is a milestone moment for our company. Through our talented global network of photographers, cinematographers, and contributors who provide an unending catalog of premium content, we’re able to build this global production studio and expand our services,” said Shutterstock CRO Jamie Elden.

Alongside the service launch, Shutterstock also announced the service’s head of global production, Aiden Darné. Prior to his new appointment, he was senior vice president of production at Vice Media Group and vice president of production at Viacom, a mass media conglomerate.

“I’m thrilled to join Shutterstock at such an exciting time for the company, since now more than ever, there is huge demand for a global production infrastructure that’s underpinned by a hyper local point of view. Shutterstock Studios is uniquely positioned to succeed within this marketplace with it’s vast and varying global network of contributors and creatives. It has a bright future and I’m honored to have been brought on to build out Shutterstock’s best in class production offering,” Darné said. 

Elden commented, “Under the helm of our new Head of Global Production, Aiden Darné, we’re looking forward to creating innovative content to all of our valued partners, brands, agencies and entertainment industry.”