New Zealand – State, the insurance company based in New Zealand, has launched a new campaign that collated a range of mistake-prone trends, aimed at helping Kiwis make fewer mistakes in 2022.

The campaign, which was developed in partnership with creative agency Colenso BBDO, has reviewed over four million data streams, including more than 210,000 car, home and contents insurance claims, as well as publicly available NZ Police, NZ Transport, Statistics NZ, and weather data.

Titled ‘The State Insurance Mistake Report’, the campaign has ventured beyond the most mistake-prone days of the week, such as garages are the most mistake-prone space in the house, people called ‘John’ make the most mistakes, and there is zero truth to the superstition that more things go wrong when there’s a full moon.

Moreover, State and Colenso BBDO have also produced ‘The Personalised Mistake Report’, an online tool that people can use to be more mindful about what types of common mistakes could be in their future, with the aim to offer a unique experience for Kiwis.

Gabrielle Markwick-Brown, State’s marketing manager, believes that highlighting Kiwis’ most mistake-prone moments in an engaging and relatable way will hopefully help people avoid making as many of them.

“We wanted to use this data to help better protect New Zealanders. While State will always be here to help Kiwis get back on their feet if they make a mistake, our customers tell us time and again that preventing mistakes from happening in the first place is always preferable to dealing with the aftermath,” she said 

Meanwhile, Maria Devereux, Colenso BBDO’s CIO, said, “What the ‘Mistake Report’ shows is that there is a huge amount of risk we actually can foresee. By predicting mistakes, State is in the unique position to show up for customers before they lodge a claim, and actually, help them avoid doing so in the first place.”

The ‘Mistake Report’ campaign was launched last 14 February with a 30“film, supported by digital and print campaigns directing New Zealand to the website.