India — Sony Pictures Television India and Isobar, the creative experience agency from dentsu India, have launched a campaign to give the audience an experience of the Multiverse, a popular physics theory that Hollywood is experimenting with and a big staple of the latest Spider-man movie. Via this collaboration, the duo has created a Multiverse on mobile devices to bring the essence of the movie ‘Spider-Man: No Way Home’ to the fans before they buy or rent the movie on the BookMyShow stream.

Isobar India has developed a website titled, ‘Tap Into The Multiverse’, where a single URL – can be opened on different browsers to get an experience of different villain universes each time. The website is created to showcase the 2 universes belonging to the 3 villains – Doc Ock, Electro and Green Goblin. One villain can be accessed with each unique browser visit, while the URL remains the same.

Heeru Dingra, CEO of Isobar India group, said, “It is just not enough to give the audience a taste of a film like this through a trailer. A unique experience is what Spidey fans deserve, and it’s what they got with Tap Into The Multiverse.”

Additionally, The fans are further tested on their villain IQ with interactive questions for a more immersive experience. After this unique experience, the fans are given the option to purchase Spider-Man: No Way Home on BookMyShow Stream and enjoy extra footage that has never been seen before.

Talking about the collaboration, Sonika Bhasin, VP of sales and international distribution for Sony Pictures Television South Asia, said, “For a movie like this, the experience of the Multiverse just leaves you wanting more. It’s a prelude to an experience that’s completed by streaming Spider-Man: No Way Home on BookMyShow Stream. People want to not just watch, but also engage with the brand and experience it.”

Meanwhile, Aalap Desai, chief creative officer of Isobar India and Taproot Dentsu, commented, “An iconic franchise like Spider-Man calls for an iconic idea to promote it. A simple question we asked ourselves was, why wait for the movie to get an experience of your friendly neighbourhood Spider-Man? Why not give fans an experience even before they stream it at home? That’s what we did with ‘Tap Into The Multiverse’.”

Fans can now experience the Multiverse right on their phone and test if they’re a true Spidey aficionado with the campaign by Sony Pictures Television India and Isobar. Afterwards, they can buy or rent the movie on BookMyShow Stream today to enjoy it at home.