Tag: Social

Kuala Lumpur, Malaysia – Malaysian digital telco Yoodo has appointed The Clan as its new lead creative, social, and digital agency for the next 12 months in a 7-way pitch.

This appointment of The Clan extends is for a period of 12 months with an option to renew for the next 12 months, covering the spectrum of creative ideation, strategy, creative output, social media strategy, and content development. 

As life evolves for both the brand and agency in 2024 and beyond, Yoodo looks forward to enhancing its brand connection through this partnership with the Clan, further enriching its customers’ experiences. 

Casey Loh, creative chief at The Clan, said, “We are honoured to be given the opportunity to work with an innovative brand like Yoodo, which has all the makings of a gamechanger in the telco industry. Yoodo’s philosophy in challenging the status quo echoes Clan’s DNA to bring about positive change in everything that we do.”

Yoodo has since grown from strength-to-strength with a continued approach in innovation to differentiate itself from other telco players in an increasingly competitive environment. The telco brand empowers its users with full customisability of their mobile plan from 31 billion combinations through its app, while rapidly adopting breakthrough mobile connectivity solutions like seamless eSIM activation in under 5 minutes.

California, USA – Parent company for Instagram and Facebook Meta has recently unveiled a couple of features for both platforms. This includes a new broadcast channel for instagram and Meta Verified, a paid verification service for both facebook and instagram users.

CEO Mark Zuckerberg said in a facebook post that through the new broadcast channel on Instagram, Instagram channels will now be allowing creators to share public messages directly to their followers. Users must follow the creator first to join the broadcast channel to react and participate in polls and receive notifications about the channel updates.

Furthermore, the feature is supported by various content forms including text, images, and polls, amongst others. In the following months, the feature will also be made available in messenger and facebook.

Zuckerberg himself started his own broadcast channel and specified that it will be used for sharing news and updates about Meta’s new products and technology. 

Meanwhile, Meta will also start to roll out ‘Meta Verified’, a paid subscription service that will allow users to verify their accounts using a government ID and get the blue badge. The subscription starts at $11.99 per month on the web and $14.99 per month for iOS users.

For security and authenticity purposes, Zuckerberg added that the feature will also serve to be a protection for users against impersonators or ‘posers’ online. The subscribers will also have the privilege to directly access the customer support service.

The subscription service will be inaugurated in Australia and New Zealand this week and in more countries soon.

Kuala Lumpur, Malaysia – Global advertising company Publicis Groupe in Malaysia has recently won the creative and social account of isotonic sports drink brand 100PLUS, effective by February 2022. The pitch covers the enhancement of the brand’s consumer journey, elevating brand experiences, and building product category relevance for each 100PLUS beverage and their audiences. 

Neil Hudspeth, CEO at Publicis Groupe Malaysia stated that they are delighted with the extension and expansion of their partnership with Fraser and Neave and 100PLUS.

“Our continued collaboration is a testament to our joint belief in great work that delivers impactful business building solutions. This extension and appointment is another hugely valued milestone for us and we’re committed to build upon the existing relationship and drive 100PLUS forward to win in this platform world.”

Meanwhile, Graham Lim, managing director at F&N, commented, “We are excited to announce the renewal of our partnership with Leo Burnett. As Malaysia’s favorite rehydration beverage, we seek a strong agency partner who is passionate about building brands and also able to take 100PLUS to the next level of consumers’ share of mind in the current dynamic market.”

Lim added, “We are confident that our renewed partnership with Leo Burnett will unleash 100PLUS brand potential to new heights.”

The new account won by Publicis Groupe MY follows its announcement of two new hires, namely Emir Shafri as chief creative officer and Andrew Michau as chief strategy officer.

Iska Hashim, executive creative director at Leo Burnett, said, “We’ve had a great relationship with the 100PLUS team for 2 years, weathering the challenges of the pandemic. And we’re honored to continue to serve as the creative agency of record, and now social agency of record, to help grow the business even further.”