Kuala Lumpur, Malaysia – Malaysian natural mineral water brand, Spritzer, has appointed Kingdom Digital as its social media agency, with the partnership inked to last for one whole year.  

Under the appointment, Kingdom Digital will be responsible for managing Spritzer’s Facebook page, which includes developing content strategies and producing relevant creatives. The agency will also be managing digital campaigns for the brand during the appointment period. 

Through the partnership, Spritzer looks to strengthen its brand awareness as well as top-of-mind recall among Malaysians, when it comes to deciding on natural mineral water.

Elaine Ho, group marketing manager of Spritzer Malaysia, said “We are excited to kick-start our journey with Kingdom Digital to strengthen our social media presence. We hope to use our renewed social presence to deepen our engagement with our target audience while attracting new customers. We look forward to a strong partnership – carving out fresh ideas to continue evolving the brand.”

Meanwhile, Kingdom Digital’s CEO Ryan Ong expressed that they are set to take the mineral water brand to the next level via innovative and engaging social ideas and solutions.

“We are honored to have the opportunity to work with such a well-established brand. In terms of strategy, we want to position Spritzer mineral water as an ideal partner for everyday moments. Together, with Spritzer, we are confident that our extensive expertise in digital, content creation, and strategy will drive greater engagement and resonance with their target audience on social media,” Ong said. 

The agency’s work for Spritzer has commenced since January this year, already launching two initiatives. 

Kingdom Digital has already launched a CNY film for Spritzer

The first is a Chinese New Year short film produced in collaboration with Creo Creative, a light-hearted video that centers on the ‘Feng Shui’ theme. Meanwhile, the second one is an Instagram AR filter, which is now available on Spritzer’s Instagram account, @spritzerwater. 

In January, Kingdom Digital surprised its clients with its special year-ender tribute, publishing over 300 digital thank you cards on Facebook.  

Kuala Lumpur, Malaysia – South Korean beauty brand The History of Whoo has appointed digital and social media agency Kingdom Digital to manage its Facebook and Instagram accounts.

The beauty brand held a pitch as they were looking to structure their digital marketing communication effort, with the objective to increase brand awareness. Following the pitch win of Kingdom Digital, the partnership is inked to last 6 months with a possibility of extension.

Speaking to MARKETECH APAC, CEO Ryan Ong said, “One of the agency’s core strengths is our strong experience with marketing beauty brands, therefore winning the account demonstrated that we have extensive knowledge of the beauty industry.” 

“We are excited to be on this journey with The History of Whoo to elevate their brand awareness, desirability, and visibility of the brand in the luxury skincare market. One of our goals is to drive a change in the perception of The History of Whoo brand from traditional to one for the modern woman,” he added. 

Kingdom Digital’s offices are in Malaysia and Singapore. It has worked out digital content strategies and campaigns for brands like Haier, Shiseido, Nissan and Grab among others.