Tag: SmarTone

Hong Kong – Telecommunications company SmarTone has appointed Judy Lam as its new marketing and product director.

In her new role, Lam will be responsible for driving the business of consumer mobile products including pre-paid and post-paid mobile plans, roaming, its millennial-centric brand Birdie and other value-added services through integrated marketing, digital and e-commerce, and customer relationship development.

She has spent more than 20 years holding various leadership roles at New World Development, K11 Concepts Limited, Standard Chartered Bank, and Bain & Company. 

Lam brings with her a wealth of experience in retail, operations, customer relationship management, analytics and corporate strategy.

Speaking on her new role, she said, “I am pleased to join SmarTone as marketing and product director. Customer-centricity is a core value of SmarTone and it is also the key attribute of my past success. I am committed to shaping and transforming our retail business going forward, as we continue to differentiate ourselves in the highly competitive telecommunications market by providing the best customer experience.”

Hong Kong – Leading telecommunications company in Hong Kong and Macau, SmarTone, has named Renee Sin as its new general manager for branding and integrated marketing. 

According to her LinkedIn profile, Sin will be handling SmarTone’s branding, integrated marketing, loyalty, CRM, store concept, and visual merchandising.

Prior to joining SmarTone, Sin was senior director of e-commerce and DTC at manufacturing company UCP Group, where she spearheaded its digital acceleration and acted as its COO for strategic development, e-commerce operation, and digital and growth marketing, amongst others.

She also held the senior director for e-commerce and marketing for Europe and APAC and ALDO Group, as well as the marketing director for footwear & apparel retailer Belle Worldwide Limited.

SmarTone has also previously entered a partnership with ABS-CBN Global in 2021, targeted at providing quality service to Filipinos in Hong Kong.

Manila, Philippines – The international unit of PH media network giant ABS CBN, international Filipino entertainment content producer and distributor ABS-CBN Global, has partnered with Hong Kong-based telecommunications provider SmarTone to provide quality service to Filipinos in the territory, which they announced through a virtual contract signing ceremony.

Through the partnership, the content library of ABS-CBN’s dedicated channel for overseas Filipino viewers, The Filipino Channel (TFC) will be made available to SmarTone. This also marks another milestone in ABS-CBN Global’s innovation and technology agenda as it furthers its undertaking to connect more than 200,000 Filipinos in Hong Kong to their families back home, especially with the ongoing pandemic, through easy and affordable access to information and entertainment through SmarTone.

“ABS-CBN Global remains steadfast in its commitment to serve the Filipino worldwide. It continues to be part of the OFW journey by staying as a market leader in international distribution of Filipino news and entertainment for over 25 years, consistently offering compelling content, innovative products, world-class event experiences, and strategic philanthropic outreach,” said Maribel Hernaez, managing director for Asia Pacific at ABS-CBN Global.

Meanwhile, Josephine Lam, head of marketing & sales for SmarTone, commented that their pursuit in strengthening market dominance will always be prevalent in addition to being the leading brand of prepaid SIM cards among overseas Filipinos in Hong Kong. 

“We are going to be the exclusive mobile network partners of iWantTFC in Hong Kong. Soon viewers can enjoy the greatest shows and TV dramas anytime, anywhere under SmarTone’s fast, stable and smooth network,” Lam stated.

Present in the virtual contract signing ceremony as well is Aldrin Cerrado, chief operating officer at ABS-CBN Global who stated, “In just a few years, we were able to progress with our alliance, this time to bring the home of Filipino stories via iWantTFC to hundreds of thousands of Filipinos in Hong Kong, made possible by SmarTone’s reliable payment solution.”

He added, “When partners speak the same language, they help each other continue to excel at what each does best. SmarTone and ABS-CBN Global speak the same language in this partnership, and that is the language of true service.”