Sydney, Australia – The Australian arm of Delacon, a global marketing specialist that provides a platform for brands in call analytics, has signed in three new accounts namely auto parts brand Bridgestone Australia, energy retailer Simple Energy, and payment terminal Smart Pay.

The three are the latest brands to engage Delacon to measure advertising campaign performance and ensure optimization. . Delacon shared that it has added more than 40 new clients over the past six months, which it sees as a result of the new working from home culture leading to a surge in calls with consumers preferring voice-to-voice exchanges over online exchanges.

Michael Center, CEO at Delacon said, “We’re delighted to be working with leading brands such as Bridgestone Australia, Simply Energy, and Smart Pay to help maximize their marketing investment and provide granular call tracking data to inform future media planning.”

Through the new partnerships, the three companies will be utilizing Delacon’s call tracking solution to help determine which marketing channels are producing the most calls, to achieve optimization, and to aim for a return on advertising spend. 

“Delacon has seen huge growth from organizations wanting to better track inbound calls from consumers during the pandemic as marketers re-evaluate ad spend across all channels, including phone calls. With more calls coming in, it has never been more important for companies to ensure they are able to provide excellent customer service over the phone and track where these calls are coming from,” Center added.

The agency notes that between June and August last year, phone call volumes have doubled when compared to the total call time minutes from the same period in 2019. These call surges are seen in health and general insurance, banking, telcos, home improvement, and B2B products and services.