Singapore – Smart commerce platform SHOPLINE has announced its global expansion by establishing a headquarters in Singapore. The selection of Singapore as the new global headquarters for SHOPLINE was a unanimous decision among its senior leadership.

The company said that the expansion was strategically based on location and the connectivity of Singapore which makes it ideal for a global hub. Coupled with Singapore’s Government efforts in establishing a reliable and efficient infrastructure, as well as a conducive and pro-business environment.

In the coming months, SHOPLINE is expected to expand its global support and capabilities to bolster its existing 1600-strong R&D team by recruiting more diverse talent in Singapore. This aims to bump up the workforce in Singapore and bring the SHOPLINE solution to address broader e-Commerce verticals in the market, all while continuing to further collaborate with the Singapore Government to digitize the nation.

SHOPLINE’S goal is to build a successful partner ecosystem that merchants can leverage on, SHOPLINE has partnered with key global strategic partners including Meta (Facebook, Instagram, Whatsapp), Tiktok and Google, and Payments and Fulfilments Partners including Paypal, Atome, Stripe, Ninja Van, HyperSKU and Kakaklo, in the bid to strengthen the platform capabilities of SHOPLINE to one that is truly seamless and omni-channel.

Joshua Qiao, general manager of SHOPLINE 2.0, said that the growing demands of business owners for a centralized e-Commerce system and the need to build their own database fueled SHOPLINE to innovate, differentiate and lead the digital disruption through their platform, unique positioning, deep understanding of what their merchants need and localization efforts.

“The future of e-commerce lies in SHOPLINE’s disruptive approach in offering a full-featured all-in-one retail solutions platform. In collaboration with the Infocomm Media Development Authority (IMDA), SHOPLINE is humbled to be a pre-approved Productivity Solutions Grant (PSG) vendor that enables merchants to enjoy up to 70% of subsidy from their annual subscription costs, sharing and contributing to the actualisation of the Singapore Government’s vision to digitalize the economy and create a smart nation,” Qiao said.

With an overwhelming response from Singaporean merchants and reputable businesses from a wide variety of industries, SHOPLINE is confident and geared for a successful official launch later this year.