Petaling Jaya, Malaysia – In its plan to revolutionize the trading experience for its pre-owned car customers, Sime Darby Auto Selection (SDAS), a subsidiary of Sime Darby Motors Malaysia and has partnered Malaysia’s used car trading platform myTukar to boost its customer experience
Sime Darby Auto Selection is a Malaysia-based corporate multi-brand pre-owned car dealer.
The collaboration between SDAS and MyTukar would not only enable SDAS customers to access a wider procurement grid which would present more choices for them, but would also improve transparency and accuracy on every used car transaction.
In addition, SDAS is looking to enhance its inventory management by leveraging myTukar’s big data analytics.
Jeffrey Gan, SimeDarby Motors Malaysia’s managing director for retail and distribution said, “We aim to become the largest and most trusted certified pre-owned car dealer in Malaysia.The digitalised process that Tukar provides ensures that our customers will receive the highest trade-in value, through a seamless and transparent experience for peace of mind in selling their cars and buying used cars”.
Fong Hon Sum, CEO of myTukar said, “myTukar is excited to begin this journey with Sime Darby Auto Selection and we welcome their inspectors onto myTukar’s technology-enabled 2 platform. I strongly believe that this partnership will reinforce our mutual vision of giving customers a seamless and transparent process of purchasing and selling their cars.”