Tag: Sightline

Singapore – WPP’s media investment group, GroupM, has announced the launch of its advanced digital out-of-home (DOOH) solutions and technology suite Sightline in Singapore. 

Developed by GroupM Nexus, Sightline enables advertisers to take advantage of intelligent data-driven DOOH planning capabilities and an in-house studio that delivers ‘highly impactful’ programmatic creatives.

With Sightline, GroupM Nexus aims to help brands harness data insights such as audience movement patterns to create targeted campaigns that reach ‘the right audiences at the right time’. The end-to-end DOOH suite also allows brands to measure and optimise their campaigns in real-time and at scale to make it easier to adjust ads, creatives, and targeting as needed. 

In Singapore, Sightline has also recently supported StarHub to raise awareness of their live cricket offering amongst cricket fans through cost-efficient DOOH that avoided wastage. Relevant screens were precisely activated which resulted in an optimised campaign that yielded a higher target audience reach.

“We’re thrilled to officially launch our innovative DOOH technology to serve businesses across Singapore,” said Josh Quek, managing director of Sightline Singapore at GroupM Nexus. 

He added, “Our proprietary technology is designed to help brands make the most of their advertising budget by providing them with the insights they need to create cost-efficient and impactful campaigns that drive tangible results.”

This follows GroupM’s launch of its addressable TV solution, Finecast, in the Philippines.

Singapore – As part of the company’s stride to achieve full potential of digital media transformation, WPP’s media investment group GroupM has expanded the role of Arshan Saha, CEO for APAC at programmatic Xaxis, to the new role of APAC CEO for Xaxis & Specialty Businesses.

In his newest role, he will be handling as well the regional businesses of GroupM’s data-driven specialty businesses including programmatic offering Xaxis, influencer marketing service INCA, addressable TV offering Finecast, addressable out-of-home (OOH) offering Sightline, and data and technology consultancy practice Acceleration.

The consolidation of leadership for all data-driven specialty businesses for APAC will ensure GroupM’s continued future ready innovation and growth. Saha brings his experience in growing and scaling Xaxis across the region to further strengthen GroupM’s data and technology suite of products.

Furthermore, GroupM believes that the expanded role lines well with the current state of digital media, which at the moment is fast-evolving and adoption is accelerating, resulting in continued fragmentation across channels and audiences. They add that innovation is key to leveraging this opportunity, and this has taken the form of specialty businesses across various addressable channels.

“My journey at Xaxis has provided me with the perfect platform to succeed in this role. I am excited to embark on this new challenge, leading a high-growth portfolio of specialty businesses for GroupM in channels that are of high demand from our clients. This consolidation will empower our clients to make media work harder for them, while allowing them to easily access GroupM’s digital expertise as a single unit,” Saha said, regarding the expanded role.

Meanwhile, Ashutosh Srivastava, APAC CEO at GroupM, commented, “As part of GroupM’s overall global strategy for growth, we have been investing in launching and growing several data-driven specialty businesses in the region. Apart from Xaxis, we have fast-growing businesses in INCA and Finecast, and are on the verge of launching addressable OOH and Data & Tech consulting.” 

He added, “Arshan has shown great product and commercial acumen in growing Xaxis, and we are confident of his success in scaling our performance and digital product offerings across Asia-Pacific.”