Philippines – Amid the rise in adoption of live commerce both from brands and consumers, the Philippines ’ first livestream shopping network, Shoppertainment Live, opens seven diverse and fully functional studio sets which it calls ‘Livestyle’ studios to bolster its virtual activation.

The ‘Livestyle’ studios will be catering to different categories of fashion and beauty, with kitchen studios for cooking and home appliances, lifestyle studios for talk shows and homecare, as well as technology studios for mobile and gadgets, and music studios and recreation studios for entertainment.

The kitchen ‘Livestyle’ studio

Shopepertainment CEO Hiyasmin Neri-Soyao, who was a former host of local shopping channel O Shopping, shared that the types of the studios were based on the product categories they have identified to be on the rise and in demand. 

Shoppertainment is a tech-enabled network for e-commerce and social media, enabling advertising agencies, companies, and e-commerce platforms Lazada and Shopee to properly sell their products in an online broadcast setup. These are produced at the said studios inside their Quezon City headquarters, with in-house presenters from their talent pool.

“With more studios, we expect more action for the market. The team’s confidence stems from handling the smallest local businesses to the biggest global brands as part of our roster of clients. Shoppertainment Live’s strength is making products sellable, handling diverse products such as cosmetics, clothing, electronics, and everything in between,” Neri-Soyao said.

The live e-commerce network has also launched a new incubation program for livestream presenters through its Shoppertainment Academy. The Academy is a company initiative that aims to educate and equip Shoppertainment Live presenters with skills to be sale-centric, entertaining, and engaging to the market.

Grooming the next generation of marketers, which it uniquely calls ‘influensales’, is within the network’s goal to make its Livestyle activation effective in the virtual realm.

Neri-Soyao said, “Not all presenters can produce the same numbers for every lifestyle. That is why Shoppertainment Live brought together a diverse group of presenters whom we trained to do Influensales™ as opposed to simply producing buzz and engagement for the brand. This follows the company’s philosophy wherein we believe that content is king but they like it better when the cash register rings.” 

Along with new developments, the company has also revealed that it eyes to spread its roots nationally and to also expand internationally. The company aims to install regional offices in three years’ time to open up the opportunity for regional speakers to sell in their own language. 

Internationally, the network is also working on its Southeast Asia and global expansion plans, citing the potential of Filipino livestream presenters because of their strong communication skills and infectious enthusiasm.