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RTB House boosts APAC presence with Shien Zhu’s appointment as VP for branding sales

Singapore – Marketing solutions company RTB House has announced the appointment of Shien Zhu as the company’s vice president for branding sales in Asia-Pacific, as part of the company’s objectives to boost its presence in the region.

Zhu will be overseeing RTB House’s branding sales activities as the company continues its rapid worldwide market expansion and growth in Japan and the rest of APAC region.

He joins RTB House from online advertising technology firm Magnite, formerly Rubicon Project, where he served as country manager for the company in Japan from 2019 to 2021. He previously worked at AppLovin, starting in San Francisco before relocating to their Tokyo office, where he was responsible for business operations, publisher operations, and growth partnerships.

Speaking about his appointment, he said, “I found the people and technology at RTB House fascinating. While many focus on how to ‘sell’, we focus on how to ‘learn’, deep learning specifically, with solutions that adapt to the needs of customers.”

He added, “RTB House is leading the way in rethinking the marketing industry. I look forward to us conquering new challenges in the industry together with and bringing a positive impact for our partners across APAC.”

Meanwhile, Tetsuji Okuuchi, Japan country manager at RTB House, commented, “We are delighted to welcome Shien to our growing RTB House Tokyo team as we approach the fourth anniversary of our office here. We are especially impressed with Shien’s experience in helping more clients transform their businesses by leveraging the power of adtech solutions and he will undoubtedly make an immediate impact as we continue to develop cookieless-ready solutions to support brands in Japan and the wider Asia-Pacific region.”