Tag: Shakey's Pizza Asia Ventures

Philippines – Media agency Initiative has been appointed as the integrated media agency of record (AOR) for Century Pacific Food (CNPF), Inc. and Shakey’s Pizza Asia Ventures, Inc. (SPAVI), following their win in a competitive agency pitch. 

As the AOR, Initiative takes charge of the companies’ media solutions across all brands, including canned and frozen meat, marine, culinary, dairy products, restaurant, and kiosk businesses. 

“We look forward to hitting the ground running with our new media partner, Initiative. Our business is in growth and investment mode – with a diverse portfolio of market leaders, strong challengers, emerging brands, and innovations, each with its own set of business needs. We are excited to work with a partner who can help us navigate the evolving media landscape to bring our brands closer to our consumers,” Greg Banzon, CNPF executive vice president and chief operating officer, said.

“We are pleased to partner with Initiative, leveraging the efficiency of having one group handle our new portfolio of WOW! Brands.  This collaboration aligns perfectly with our aspiration to deliver double-digit growth and enhance our brands’ visibility across multiple audiences and platforms,” Oli Sicam, SPAVI Group marketing director, said.

Initiative Philippines managing partner Melody Laogan commented, “We are thrilled to finally reel this in! The team is beyond energized with this new account and it also brings us closer to our goal of growing the agency to new heights!”

“We are grateful to the whole Century and Shakey’s team for entrusting their business to us. Both are a powerhouse of brands loved by every Filipino household. We are excited to collaborate with them to drive transformative growth for the entire CNPF and SPAVI portfolio through our Fame and Flow™ approach,” Paul Atienza, Initiative Philippines managing partner, added.

CNPF is home to household products such as Century, Argentina, 555, Ligo, and Birch Tree. Meanwhile, SPAVI’s brands include Shakey’s and Potato Corner.

Manila, Philippines — Peri-Peri Charcoal Chicken and Sauce Bar, a growing restaurant chain from Shakey’s Pizza Asia Ventures, launched an art initiative project dubbed ‘Peri Paints’. In line with Peri-Peri’s mission to be a purveyor of art and creative minds, Peri Paints is a collaboration with creative, young, local artists to develop specially commissioned art pieces featured at the restaurant chains’ stores.

Peri-Peri’s outlets are known for their eclectic, bright, and colourful design and ambience, aimed at creating a special dining experience for its guests. To date, the art initiative has given birth to several wall murals such as those found at Peri Peri’s new outlets in Vermosa, Gil Fernando, and Manila Central University. Apart from the murals, several interior store frames have also been unveiled at Capitol Commons, Glorietta, and SM North, among others.

Marielle Santos, GM of Peri-Peri, shared, “We are very excited to roll out this project because it’s a great opportunity to engage local communities in the ‘Peri-Peri Way’ – fun, creative, and relevant. Through Peri Paints, we can nurture local talent and build sustainable partnerships with these young artists by elevating their careers.”

According to Santos, each artist is commissioned for several projects, all in line with Peri-peri’s expansion program. Santos said, “We hope to strengthen the partnership by engaging with more artists and designers as we open in more locations in the future and continuously support their talents and livelihood.”

The chain aims to continue its expansion as it sees more opportunities for Peri-Peri in Metro Manila and key cities in nearby provinces. Since its acquisition, Peri-Peri has more than doubled its store network in the country. The restaurant chain has 54 stores nationwide, with the latest store being opened in Subic, Zambales, a coastal tourist town in Central Luzon.