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Shakey’s Peri-Peri taps local artists for ‘Peri Paints’ store murals

Manila, Philippines — Peri-Peri Charcoal Chicken and Sauce Bar, a growing restaurant chain from Shakey’s Pizza Asia Ventures, launched an art initiative project dubbed ‘Peri Paints’. In line with Peri-Peri’s mission to be a purveyor of art and creative minds, Peri Paints is a collaboration with creative, young, local artists to develop specially commissioned art pieces featured at the restaurant chains’ stores.

Peri-Peri’s outlets are known for their eclectic, bright, and colourful design and ambience, aimed at creating a special dining experience for its guests. To date, the art initiative has given birth to several wall murals such as those found at Peri Peri’s new outlets in Vermosa, Gil Fernando, and Manila Central University. Apart from the murals, several interior store frames have also been unveiled at Capitol Commons, Glorietta, and SM North, among others.

Marielle Santos, GM of Peri-Peri, shared, “We are very excited to roll out this project because it’s a great opportunity to engage local communities in the ‘Peri-Peri Way’ – fun, creative, and relevant. Through Peri Paints, we can nurture local talent and build sustainable partnerships with these young artists by elevating their careers.”

According to Santos, each artist is commissioned for several projects, all in line with Peri-peri’s expansion program. Santos said, “We hope to strengthen the partnership by engaging with more artists and designers as we open in more locations in the future and continuously support their talents and livelihood.”

The chain aims to continue its expansion as it sees more opportunities for Peri-Peri in Metro Manila and key cities in nearby provinces. Since its acquisition, Peri-Peri has more than doubled its store network in the country. The restaurant chain has 54 stores nationwide, with the latest store being opened in Subic, Zambales, a coastal tourist town in Central Luzon.