Sydney, Australia – Customer experience agency The Works has appointed Tim Brothers, former associate creative director at digital marketing firm Digi Agency, to be its new senior creative.
Brothers brings with him over 15 years of experience across Australia and the Middle East. Aside from his previous role in Digi Agency, Brothers also worked as the senior creative at creative company Innocean Worldwide and as creative director at full-service advertising agency TBWA\Raad.
In his new role, Brothers will be leading the agency’s creative output, focusing on social and digital creative for an array of The Works key clients including Goodman Fielder, Aware Super, and Masterpet, as well as H&R Block, and Subaru.
Commenting on his appointment, Brothers said, “It’s a particularly exciting time for The Works, with their new growth, and their vision of creating game-changing media-agnostic campaigns. I look forward to producing the kind of work that really moves the needle for their clients.”
Meanwhile, Iggy Rodriguez, The Works’ creative partner, commented that Brothers blurs the lines of what creative talent can do, which he feels is perfect for the current industry landscape.
“I’m really looking forward to Tim helping drive innovative ways to help our clients grow their brands,” said Rodriguez.
In November this year, The Works has also announced the appointment of ex-CEO of independent CX agency MercerBell, Julie Dormand, as its newest managing partner on a contract basis, where she will be responsible for managing the agency’s operations, people, and key clients, as well as driving next year’s business plan initiatives.