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Data company Vpon boosts SEA expansion with two new senior hires

Singapore – Data company Vpon has announced two new senior hires in line with the company’s continuous Asia expansion, namely Joe Nguyen (left) and Basil Chua (right) as its new senior consultants.

Through the new appointments, Vpon will seek to develop its presence in the Southeast Asia market in terms of developing e-commerce business growth in the region. Statistics from a recent Google, Temasek, and Bain & Company report show that in post-COVID-19, Southeast Asia’s e-commerce is expected to hit USD 172 billion and online media USD 35 billion by 2025.

Prior to joining Vpon, Nguyen is an APAC board member of the Mobile Marketing Association (MMA) and Interactive Advertising Bureau (IAB) Southeast Asia and India’s ex-chair for IAB. He has also worked for Millennium Copthorne Hotels Group as director of global e-commerce. Joe is currently serving on the board of directors of online travel marketing firm, eMarketingEye, and has led media company Comscore as APAC senior vice president.

“It has been exciting to watch Vpon growing in the past few years. They have excelled in big data marketing and advertising solutions, especially in the travel sector. Vpon has played a crucial role in helping the National Tourism Organizations (NTOs), including Japan’s JNTO, use advanced data and analytics to formulate effective marketing and recovery strategies. I am looking forward to bringing Vpon’s proven solutions to the travel and tourism organizations in Southeast Asia,” Nguyen commented regarding his appointment.

Meanwhile, Chua has worked with various media companies such as Fox International Channels, National Geographic Channel, StarHub, Singtel, and Pacific Internet. He is also the founder and managing director of business management consultancy Multiverse Partners.

“Data is the lifeblood of the digital media and advertising ecosystem. Vpon’s high-quality audience data and mobile advertising inventory will provide improved accuracy in targeting. Further, Vpon’s solution has proven to deliver vastly enhanced marketing performance by combining advanced data science and artificial intelligence. We will be engaging with partners, marketing agencies, and brands in the coming weeks,” Chua said.

Vpon founder and CEO Victor Wu commented, “I am excited to have Joe and Basil joining the Vpon team. I am confident that Joe and Basil will bring significant value in expanding our Southeast Asia’s business. With their diverse expertise from business development, to strategic partnerships and digital innovation, they will support us to establish our leading market position.”