Tag: search engine optimisation

rochelle chhaya thought leadership search strategy

What’s NEXT in Marketing: Future-proofing your brand: the converged search strategy for the age of AI discovery

Posted on February 11, 2026

by MARKETECH APAC

For years, the search strategy for clients has followed a similar operating model: Search Engine Marketing (SEM) focused on bidding, performance, and conversion by keywords; Search Engine Optimisation (SEO) targeted organic traffic and ranking; and paid media operated within its own optimisation loop....

Building trust, conversion through content: How Danone tapped Eyden Indonesia’s expertise for a high-performance SEO marketing strategy

Posted on January 23, 2025

by Teddy Cambosa

Having a strong SEO strategy is what the food company Danone had in mind, as it worked closely with Eyden Indonesia, an agency part of the Volare Advertising Network. With their collaboration, the agency has clinched four wins for MARKETECH APAC’s inaugural Marketing Technology Awards 2024.