Sydney, Australia In addition to its existing remit in Australia, digital marketing agency Tug agency has expanded its partnership with entertainment company and tourist attraction operator Merlin Entertainment to increase the share of voice and audience traffic for all Merlin Entertainments attractions in Australia and New Zealand through free, organic, editorial and natural search results. 

Merlin Entertainments, which is a home for tourist attractions, appointed the agency in July last year to manage the search engine optimisation for SEA LIFE Sydney. In the expanded role, the agency will now work on all four SEA LIFE locations in Australia and New Zealand and other attractions including WILDLIFE Sydney Zoo, LEGOLAND Discovery Centre Melbourne, Illawarra Fly Treetop Adventure and Otway Fly Treetop Adventure, Madame Tussauds and Sydney Tower Eye.

Matt Newman, head of e-commerce at Merlin Entertainments for APAC said that Tug agency has been consistently delivering strong performance so they are delighted to expand the agency’s remit for their operations in Australia and New Zealand.

“Merlin Entertainments offers something for everyone and we look forward to engaging more visitors at our attractions and creating more magical experiences for our guests with the help of Tug’s digital marketing expertise,” Newman added.

Charlie Bacon, managing director at Tug Sydney, commented, “Following a successful trial, we welcome the opportunity to extend our specialist search capabilities for all of Merlin Entertainments venues. They operate some of the most unique and memorable visitor attractions and the team is ready to ensure that the business continues to enjoy customer growth.”

Tug agency specialises in performance media, using data, media, content and technology with offices in Sydney, Singapore, London, Toronto and Berlin.