Melbourne, Australia – Integrated creative, brand, PR, and digital agency Icon Agency welcomed award-winning creative Scott Pritchett as its new senior art director.

Pritchett is expected to elevate Icon’s offering of creative and integrated services across the board, as he will oversee the design and art direction of the company’s creative projects.

Before joining Icon, Pritchett was a senior art director at VMLY&R Melbourne and held the art director role at Dentsu. He also earned numerous recognitions in international award-giving bodies such as One Show, Spikes, AWARD, and Cannes Young Lions, amongst others. 

Icon’s Creative Director Andrew North said, “We’re very happy to welcome Scott to Icon. His previous work is a testament to his skill and we believe his guidance and oversight will support our entire creative team, who continue to produce high quality work across our entire client portfolio.” 

“Icon is committed to solving complex communications challenges, which requires diverse expertise and strong senior leadership. Scott brings a wealth of both,” North added.

Joanne Painter, Icon’s group managing director, also commented,  “Senior appointments like Scott’s are a vital part of our ongoing, sustainable business growth. As we add more senior positions and experts, each with their own experiences and strengths, we expand our ability to solve complex communications challenges and deliver award-winning work for our clients.” 

Pritchett also shared his excitement about working with the Icon Agency team, stating, “The team at Icon are a fantastic bunch and I’m excited to join them in making great, purposeful work.”

Prior to Pritchett’s appointment, Icon Agency has also previously welcomed Simon Hobbs as its new executive director of digital.