Hong Kong – The Hong Kong-headquartered global news company South China Morning Post has announced the appointment of Sophia Yu as the new managing director of its magazine division, SCMP Hearst. 

Yu currently serves as senior vice president and publisher of SCMP Hearst, overseeing the brand development, business strategy and editorial direction of all of the division’s lifestyle media brands. She first joined SCMP in 2011 as director of advertising and marketing solutions and moved to SCMP Hearst in 2013 as general manager and publisher. 

Prior to SCMP, she previously held both in-house and agency positions at different companies, having acquired more than 15 years of APAC strategy, sales, marketing and advertising experience across Hong Kong, Greater China, and other Asia markets.

“Sophia is one of Hong Kong’s most experienced and knowledgeable leaders in women’s magazines and lifestyle brands today. I am confident that her strong strategic planning, management, and people leadership skills will take our magazine brands to new heights,” said Catherine So, chief executive officer of SCMP Group.

Yu succeeds Josephine Chan, who led SCMP Hearst for the past 35 years. Under Chan’s leadership, SCMP Hearst has grown to operate five renowned lifestyle media brands in Hong Kong, including Cosmopolitan, ELLE, Harper’s BAZAAR, Esquire, and ELLE Men.

“Josephine is a well-respected leader in Hong Kong’s lifestyle media industry. We are grateful for her leadership and commitment to SCMP Hearst over the past 35 years. We appreciate the role she has played in driving our magazine business forward and wish her a well-deserved retirement,” said So.

Previously, SCMP has also appointed Kevin Huang, formerly the managing director for Hong Kong at Carousell, as its chief operating officer.