Singapore – Adtech firm PubMatic has appointed Sandro Catanzaro, former head of publisher media strategy at Roku, as the company’s new vice president of product management, CTV, and video. He will be responsible for the product vision and roadmap for the company’s growing CTV and video businesses.

In his new role, Catanzaro will lead a team of seasoned product managers to further develop and execute product plans, ensuring that the company continues to drive innovation for an increasingly sophisticated and diverse CTV and video market.

During his stint at Roku, he led the company’s product team by providing automated solutions for publishers, including self-service header bidding. Previously, he was the founder and chief innovation officer at software company DataXu, which was acquired by Roku. Prior to his tenure at DataXu, Catanzaro was a consultant at Bain & Company.

Speaking of his new role, Catanzaro said, “PubMatic has a legacy of industry-first innovation and technology that puts us in prime position as leaders in CTV and video. I look forward to working with our incredible engineering and product teams, along with our global customers, to deliver solutions that are meaningful and rewarding for publishers, advertisers, and consumers.”

Meanwhile, Nishant Khatri, SVP of product management at PubMatic, commented, “We are thrilled to have an esteemed product innovator like Sandro join PubMatic. With his guidance, we will build on our leadership position in the high-growth video and CTV formats, and enhance the value we bring our global publisher and advertiser customers across the open internet.”

PubMatic recently announced the promotion of APAC marketing director Emily Yri to the role of vice president of international marketing.