South Korea – Samsung has collaborated with Cheil Worldwide and electriclime° Korea on a global campaign film highlighting the technology and features of its new Samsung Vision AI TV.
Promising the next big thing in television, the campaign highlights how Samsung Vision AI enhances the TV viewing experience, demonstrating its ability to interact with users beyond just displaying content.
Directed by South African filmmaker Billy Pols, the global spot follows a family in a contemporary setting, showcasing the AI TV’s stand, cable-free design, and its ability to adapt to user preferences and operate autonomously.
Working with Cheil Worldwide, electriclime° produced the project through its new Korea office, led by Executive Producer Seung Ku Lee. The film, shot in Bangkok, Thailand, with DoP Maxim Desmet, was completed within a 30-day production timeline.