Singapore – ECOVACS ROBOTICS, a home service robotics maker, has tapped K-drama actor Hyun Bin to be its newest ambassador for its five market countries: Indonesia, Singapore, South Korea, Thailand, and Vietnam.

The partnership with Hyun Bin is a perfect representation of the new theme for the ECOVACS’ full range of home service robotics, “The Best Just Got Better”. As an influential artist in Asia, Hyun Bin imbues a sense of courage, constantly challenging himself to try multi-faceted characters. Together, ECOVACS and Hyun Bin aim to show a mutual belief of always challenging ourselves to pursue a better tomorrow, regardless of our current achievements.

Highly popular in South Korea, Japan, China, and countries in Southeast Asia. Hyun Bin is a household name known for his starring roles in many Korean films and television dramas such as ‘Memories of the Alhambra’ rising to popularity through the recently produced ‘Crash Landing on You’. 

ECOVACS believes appointing Hyun Bin as ambassador will further enhance brand image and strengthen brand reputation in Asia-Pacific region.

“Hyun Bin is popular across Asia. If you’ve seen his films and TV shows, he exudes an air of confidence, warmth, elegance and comfort. ECOVACS also believes in elegant design, of being in trend and confident in our ability to give customers the warmth and comfort they expect from our products,” said David Qian, chief executive officer at ECOVACS ROBOTICS.

He added, “We’re proud to have Hyun Bin on board as our brand ambassador, and play a part in our strategy to strengthen the emotional connection between our brand and users.”

The upcoming collaboration campaign with Hyun Bin will be part of the upcoming grand launches of their home cleaning robot products namely DEEBOT T9 and DEEBOT N8 PRO. The collaboration will include a series of TVC ads and digital campaigns as well.