Bangkok, Thailand – Thailand’s food delivery app and all-in-one travel service platform, Robinhood, has partnered with Accenture to drive advertising creativity and enhance brand experiences for advertisers on the platform.

Led by Accenture Song (formerly Accenture Interactive), the multi-year strategic collaboration accelerates Robinhood’s business transformation across various aspects of the company, positioning the platform as one of Thailand’s most compelling apps, enhancing its product management and strategy, and creating rewarding customer experiences. Key to this effort is an ad-suite platform powered by data insights and analytics technologies to support advertisers in multiple areas of digital marketing optimisation.

Moreover, the collaboration is a significant part of Robinhood’s new roadmap for sustainable growth, focused on helping businesses and communities thrive amidst disruption. It also furthers the platform’s ambitions to grow into a super app that provides services beyond food delivery, including travel, mart, parcel delivery, and ride-hailing in Thailand.

Thomas Mouritzen, Accenture Song’s SEA lead, said, “Robinhood is an important purpose-led company, offering pivotal support to the community. Our creativity, technology and intelligence will support Robinhood’s next phase of growth in Southeast Asia, adding more relevant experiences to their ecosystem.”

Meanwhile, Srihanath Lamsam, CEO at Purple Ventures Co., Ltd. (Robinhood), shared that the platform has now over 225,000 stores, over three million registered users, over 30,000 food delivery riders, an average of 180,000 daily orders, and over 16,000 hotels already listed. 

“Our collaboration with Accenture Song will extend this important work, paving the way for Robinhood to continue to deliver the best experience for our users,” said Lamsam. 

Patama Chantaruck, country managing director at Accenture Thailand, noted, “Accenture has been helping businesses in Thailand drive mission-critical transformational change. Our work with Robinhood continues this commitment as we support businesses looking for new ways to grow into the future.” 

Robinhood Advertising has started empowering early adopters across various industries such as fast-food restaurant Texas Chicken, furniture retailer Index Living Mall, electric vehicle lifestyle platform EVMe, vitamin-fortified beverage Vitza, and video streaming provider Viu, to take charge of their business and marketing goals through the tech-driven ad suite platform for greater brand awareness. Soon, merchants on the platform can look forward to growing their visibility through self-service advertising tools, allowing greater autonomy and management of ad inventory. 

Sarun Chinsuvapala, head of marketing at Purple Ventures Co., Ltd. (Robinhood), said that Robinhood Advertising gives them an edge to support their merchants, riders and high-value customers better. 

“Accenture Song’s experienced team support and its data-driven capabilities allow us to provide customised products and services for our diverse users. To reach more advertisers locally, Robinhood Advertising will be represented by GroupM, dentsu international Thailand, and Entravision MediaDonuts. Together, we are laying the foundation to redefine platform advertising,” added Chinsuvapala.

This collaboration follows the recent announcement of Accenture Song, a brand evolution that symbolises the company’s focus on helping clients accelerate growth through relevance.

Thailand – Robinhood, a Bangkok-based food delivery and all-in-one travel service platform under SCBX Group, Purple Ventures Co., Ltd., has announced a multi-year strategic alliance with Google Cloud and MFEC Public Company Limited (MFEC) to advance its mission of building a homegrown super app that delivers inclusive growth opportunities to small business owners, delivery riders, and diverse users in metro and non-metro areas. Robinhood had already started planning late last year.

A super app is basically a unified app that has everything a person needs. This includes ride-hailing services, food delivery, payment wallets, flight and accommodation bookings, groceries, and many more. Currently, there are over a dozen super apps in Southeast Asia, each with its unique offering apart from integrating the other services that are offered in the app. In Thailand, super apps are available for consumers as well. However, there still isn’t a homegrown super app. The current super apps available in the country are from enterprises that have a strong business presence in the country.

April Srivikorn, country manager, Thailand at Google Cloud, pointed out that pandemic-driven shifts in consumer behaviour are expected to have a lasting impact, with food and transport, e-commerce, online travel, and digital financial services the key growth verticals in a resurgent internet economy that’s set to be worth US$57 billion by 2025.

Adopting a zero-commissions stance to give small businesses and riders a larger share of earnings, Robinhood was launched to alleviate the financial hardships faced by local food and beverage operators during the height of the pandemic and support the local tourism sector’s economic recovery. The three organizations will join forces to strengthen Robinhood’s culture of innovation, modernize its IT infrastructure, elevate user experiences using data-driven intelligence, and co-create new digital services.

According to Thana Thienachariya, chairman of the board at Purple Ventures, Robinhood’s differentiated business model enables them to generate revenue from other independent services, such as providing loans to individuals in their ecosystem, instead of charging smaller restaurants and hoteliers platform fees that erode their earning.

Thienachariya added, “With a fleet of 30,000 riders supporting 225,000 eateries, and 16,000 hotels already listed on our platform, Robinhood has become the food and travel application of choice for 2.8 million users. Together with Google Cloud and MFEC, we hope to build on the very warm response to our platform in the past 20 months and supercharge our expansion into the tour, car rental, flight bookings, and grocery and express parcel delivery services. This super app vision is an extension of our steadfast commitment toward assisting smaller players and revitalizing the grassroots economy.”

On the partnership with Google, Srihanath Lamsam, CEO of Purple Ventures, shared, that this was due to Google’s superior data cloud infrastructure which runs with net-zero operational emissions, and its rich experience in mapping the world and building open platforms and ecosystems. These capabilities, along with MFEC’s technical consulting and implementation expertise, will amplify Robinhood’s ability to create value for society, while contributing to our sustainability commitments.

The strategic alliance will encompass five core pillars including: 

  • Cultivating skilled talent and a culture of innovation – the three companies will establish a Cloud Center of Excellence (CCoE) consisting of cloud architecture, data management, and application modernization specialists.
  • Enhancing the quality of digital services – the CCoE will tap microservices and extended Google Play Store support to ensure Robinhood’s customer and rider applications remain robust, reliable, and lightweight – even as new services are added and accessed by a high volume of users.
  • Serving hyper-personalized user engagement – the CCoE will build and manage an intelligent data engine using Google Cloud’s leading analytics, AI, and ML technologies. The data engine will also engage Robinhood users with hyper-personalized product recommendations on behalf of small businesses, to boost these merchants’ revenue streams.
  • Increasing income opportunities for riders – Robinhood will explore using Google Maps Platform’s software development kits to fast-track the creation and integration of on-demand mobility features. Potential use cases include providing riders with in-app, turn-by-turn navigation after identifying the shortest or fastest routes, so they can ride safer, fulfil orders quicker, and earn more.
  • Making financial assistance easily accessible – Robinhood will explore co-innovation initiatives with Google Cloud to embed virtual banking and microlending services into its application. This would allow small business owners to seamlessly apply for financial assistance to purchase new equipment and hire staff, or for prospective delivery riders to rent electric motorcycles.

Meanwhile, Siriwat Vongjarukorn, CEO and President, MFEC, commented, “With our newly formed CCoE imparting critical cloud skills, adopting an open cloud architecture, implementing data governance best practices, and automating application deployment, Robinhood can achieve performance at scale, optimize IT costs, uphold the highest data security and privacy standards, and empower its developers to release continuous software updates – without downtime – to enrich its entire digital ecosystem.”