Singapore – Singapore-based live streaming solutions provider, BeLive Technology, has partnered with Revieve, a personalised digital brand experience company, to bring a new solution for beauty products virtual try-on, delivering a personalised online shopping experience for customers across APAC.
The new solution powered by BeLive Technology integrates Revieve’s AI/AR capabilities into a single platform that offers a seamless customer experience for users. Through this collaboration, brands and retailers can reach out to millions of clients in Asia, enhancing real-time live engagement with their customers before, during, and after a live stream.
By equipping beauty retailers with a set of AI/AR-driven online experiences, the new platform allows brands to better understand their audience. With the insights provided by AI technology, companies can offer tailored product recommendations based on clients’ unique preferences and skin concerns as they engage in real-time via live streaming shopping. Users can also experience virtual try-on of several skin and beauty products through the platform’s AR capabilities.
Kenneth Tan, CEO and co-founder of BeLive Technology, said, “This collaboration with Revieve will mark a new age for beauty brands and retailers who want to leverage video consumption and streaming content in order to engage with shoppers in a way that’s on-trend with how people consume media. We are delighted to power Revieve’s new platform that will revolutionise the online beauty retail world.”
Meanwhile, Yusuke Mori, Revieve’s country manager for Japan, noted that live streaming is no longer a novelty – live video is changing the way brands interact with their audiences and has already become a preferred way for users to consume new content.
“Together with BeLive Technology, we empower brands and retailers to build elevated personal experiences and capture shoppers anytime, anywhere, and engage with them more meaningfully than ever before,” said Mori.
In May 2022, BeLive Technology has launched its new Live Commerce Software as a Service (SaaS) solution called ‘Live One-to-Many Retail Application’ (LORA), which is specifically for retail and e-commerce industry players.