Categories
SME Featured Southeast Asia

REV Media Group, Dattel Asia to empower SMEs with data-driven advertising

Kuala Lumpur, Malaysia – Local digital publisher REV Media Group (RMG) has partnered with data analytics and consumer intelligence company Dattel Asia to launch its first AI-powered advertising manager platform in Malaysia to empower SMEs with data-driven advertising.

The collaboration offers a unique solution that empowers brands and agencies to target audiences based on strategic consumer insights. The self-serve platform powered with AI for better audience targeting, known as REV Ad Manager (RAM), allows SMEs to leverage the platform’s data to make more informed marketing decisions.

The platform is designed to be the starting point for running ad campaigns and reaching your ideal audience for SMEs to grow their business. Thus, RAM is basically a tool that lets a user segment customers, create ads, and manage them easily and effortlessly.

In addition, the partnership also provides an opportunity for SMEs to leverage on the 15.8 million visitors on RMG’s network audience, reaching 80% of Malaysians monthly and a special rate at a minimum of RM1,000 with a 100,000 audience reach.

RMG’s Chief Executive Officer, Samuel Wee said, “Gone are the days where SME business owners and agencies need to traditionally acquire data and create personas to match their audience targeting. Our AI powered recommendation engine will recommend the best media asset that is optimised for your market audience which makes it easier for the agencies and brands.”

Meanwhile, DAG’s Chief Executive Officer, Ashran Dato Ghazi, commented, “Targeting the right audience is crucial in any business aspect. We want to come in aid and empower SMEs with data that is actionable and most importantly yield results.”