Kuala Lumpur, Malaysia – Global sell-side advertising company Magnite hhas announced that REV Media Group has selected their full product suite to help streamline their programmatic capabilities across display and video. 

Through the partnership, SpringServe will be the primary ad server connected to its video inventory, including Tonton and its news portals, helping to deliver a great user experience across the platform, while the Magnite Streaming and Magnite DV+ SSPs will help monetise display and video inventory programmatically. 

By leveraging Magnite’s full product suite, this will help REV Media Group maintain a high quality user experience on their Tonton platforms, enable them to more effectively monetise their inventory, and grow programmatic activation through unified demand. Moreover, SpringServe’s ad podding capabilities together with robust creative controls help ensure high quality and relevant ad delivery, preserving a premium experience for the user.

Nicholas Sagau, COO at REV Media Group, said, “Our inventory on Tonton has grown considerably since its launch. With the rise of short-form video content for news consumption on our news portal, it’s imperative that we align ourselves with partners who can support us in monetising it effectively. We’ve been impressed by what Magnite has been able to deliver for us so far, particularly in a live environment, and look forward to what we can accomplish together as Tonton continues to scale.”

Meanwhile, Leon Siotis, senior vice president for SpringServe International at Magnite, commented, “With viewers increasingly turning to ad-supported streaming as their primary way to watch television, it’s important for publishers to have all the tools they need to effectively monetise their content. REV Media Group is in an important phase of growth and we’re looking forward to helping support this with the right tools and technology.” 

Kuala Lumpur, Malaysia – Local digital publisher REV Media Group (RMG) has partnered with data analytics and consumer intelligence company Dattel Asia to launch its first AI-powered advertising manager platform in Malaysia to empower SMEs with data-driven advertising.

The collaboration offers a unique solution that empowers brands and agencies to target audiences based on strategic consumer insights. The self-serve platform powered with AI for better audience targeting, known as REV Ad Manager (RAM), allows SMEs to leverage the platform’s data to make more informed marketing decisions.

The platform is designed to be the starting point for running ad campaigns and reaching your ideal audience for SMEs to grow their business. Thus, RAM is basically a tool that lets a user segment customers, create ads, and manage them easily and effortlessly.

In addition, the partnership also provides an opportunity for SMEs to leverage on the 15.8 million visitors on RMG’s network audience, reaching 80% of Malaysians monthly and a special rate at a minimum of RM1,000 with a 100,000 audience reach.

RMG’s Chief Executive Officer, Samuel Wee said, “Gone are the days where SME business owners and agencies need to traditionally acquire data and create personas to match their audience targeting. Our AI powered recommendation engine will recommend the best media asset that is optimised for your market audience which makes it easier for the agencies and brands.”

Meanwhile, DAG’s Chief Executive Officer, Ashran Dato Ghazi, commented, “Targeting the right audience is crucial in any business aspect. We want to come in aid and empower SMEs with data that is actionable and most importantly yield results.”