Mumbai, India CleverTap, the modern, integrated retention cloud, has recently launched CleverTap for Startups (C4S). C4S provides a full-stack retention platform to all smaller digital-native businesses that could assist in personalising and optimising all customer touchpoints, thereby increasing user engagement and conversion.

Startups can now choose from a variety of flexible plans with no minimum scale requirement and use the platform with as few as 5000 monthly active users.  They will also be able to customise the platform by purchasing add-ons and only pay for the services they use.

CleverTap’s goal is to make solutions for pre-launch, early-stage startups even more affordable, and  y by the end of 2025, C4S intends to be a growth partner for more than 100,000 new businesses.

Anand Jain, co-founder & chief product officer at CleverTap, stated about the initiative, “Every small business needs an ecosystem of stakeholders that are supportive and will help them get on their growth journeys. Be it small or big, startups can use all the help they can get. In our effort to bolster new businesses globally we are excited to launch CleverTap for Startups.”

Jain added, “Customer retention for consumer brands is one of the key components to building a successful business. By offering our solutions to startups at a lower cost with flexible options, we want to create an atmosphere where we can support new businesses from their 0 to 1 and then 1 to 100 journeys.”

The initiative follows the recent completion of the company’s acquisition of Leanplum, a global multi-channel customer engagement platform.