Mumbai, India CleverTap, the modern, integrated retention cloud, has recently launched CleverTap for Startups (C4S). C4S provides a full-stack retention platform to all smaller digital-native businesses that could assist in personalising and optimising all customer touchpoints, thereby increasing user engagement and conversion.

Startups can now choose from a variety of flexible plans with no minimum scale requirement and use the platform with as few as 5000 monthly active users.  They will also be able to customise the platform by purchasing add-ons and only pay for the services they use.

CleverTap’s goal is to make solutions for pre-launch, early-stage startups even more affordable, and  y by the end of 2025, C4S intends to be a growth partner for more than 100,000 new businesses.

Anand Jain, co-founder & chief product officer at CleverTap, stated about the initiative, “Every small business needs an ecosystem of stakeholders that are supportive and will help them get on their growth journeys. Be it small or big, startups can use all the help they can get. In our effort to bolster new businesses globally we are excited to launch CleverTap for Startups.”

Jain added, “Customer retention for consumer brands is one of the key components to building a successful business. By offering our solutions to startups at a lower cost with flexible options, we want to create an atmosphere where we can support new businesses from their 0 to 1 and then 1 to 100 journeys.”

The initiative follows the recent completion of the company’s acquisition of Leanplum, a global multi-channel customer engagement platform.

Singapore — CleverTap, the modern and integrated retention cloud company, has announced it has signed definitive agreements to fully acquire San Francisco-based Leanplum, a multi-channel customer engagement platform with the deal is expected to close in Q2 of 2022.

Sunil Thomas, co-founder and executive chairman of CleverTap, said “Our combined strength will be a game-changing force for user engagement, retention and monetization, creating tremendous value for our customers. I am very excited to welcome Leanplum to the CleverTap family.”

The two companies will work with digital brands to help increase their users’ engagement, retention and lifetime value by making every user experience hyper-personalized, relevant and contextual at scale in real time. As more businesses become digital-first, brands need to serve their users with delightful moments where they are, when they want and on their preferred channel. CleverTap and Leanplum will bring real-time hyper-personalization, A/B testing and increased scalability to its omnichannel engagement, analytics and segmentation product lines.

As a result, growth and marketing teams globally will now be able to utilize the only end-to-end user engagement and retention cloud platform, enabling them to break down user communication silos and increase the overall lifetime value of each user.

Momchil Kyurkchiev, co-founder and chief product officer of Leanplum, said, “When we started Leanplum, our vision was to meet customers’ real-time needs at the cutting edge of technology. We have succeeded in that, but as the market has matured, to fully meet the increasing demands put on brands today, we needed to bring in the best analytics, segmentation, and engagement tools, to help our customers build valuable, long-term relationships with their customers. This is why joining forces with CleverTap makes the most sense, and I am excited about the combined capabilities we will now bring to Leanplum customers worldwide.”

Simultaneously, Sidharth Malik, CEO of CleverTap, shared, “This coming together with Leanplum marks a monumental moment across the marketing technology landscape. Our ‘better together’ vision is about integrating our cumulative strengths around people, process and technology to cement our position as the global leader in the user engagement and retention space.”

This buyout will establish CleverTap as a success-driven company with development centres and customer-facing and success teams across North America, Europe, Latin America, India, South East Asia and the Middle East. Combining the product stack of the two organizations, this acquisition will enhance CleverTap’s capabilities and take its total customer base to over 1000 customers in more than 100 countries around the world.

Mumbai, India — CleverTap, an integrated retention cloud company, has appointed Anand Venkatraman as its new chief operating officer.

Venkatraman has over two decades of experience in building and augmenting global teams and P&Ls across various sales motions. He joins from Freshworks where he held the position of senior vice president and general manager of Asia Pacific, the Middle East, and Africa. In the said role, he led and scaled businesses and evolved global partnerships to independently drive business across 40+ countries, scaled the technology marketplace and embedded Freshworks deep into the worldwide startup ecosystems. Prior to that, he also held leadership positions at Akamai and Microsoft in APJ and India.

Sidharth Malik, CEO of CleverTap, said, he is warmly welcoming Venkatraman to CleverTap adding that Venkatraman’s appointment is an indication of their ambitious growth plans to be the gamechanger for user retention.

“With his successful track record in taking businesses globally, building highly engaged teams, and establishing creative approaches for customer success. Venkatraman will strengthen the Clevertap Management Team to help scale the company to the next level by bringing in excellence in execution,” Malik said.

Meanwhile, Venkatraman commented on his appointment, “I am excited to join CleverTap as they emerge as the Retention category market leader, in not just India and South-East Asia but also in markets like North America, Latin America, Middle East, Turkey, Africa and Europe. I am looking forward to being a part of their journey in taking the Indian SaaS story to the world.’’