Hong Kong – Leading telecommunications company in Hong Kong and Macau, SmarTone, has named Renee Sin as its new general manager for branding and integrated marketing.
According to her LinkedIn profile, Sin will be handling SmarTone’s branding, integrated marketing, loyalty, CRM, store concept, and visual merchandising.
Prior to joining SmarTone, Sin was senior director of e-commerce and DTC at manufacturing company UCP Group, where she spearheaded its digital acceleration and acted as its COO for strategic development, e-commerce operation, and digital and growth marketing, amongst others.
She also held the senior director for e-commerce and marketing for Europe and APAC and ALDO Group, as well as the marketing director for footwear & apparel retailer Belle Worldwide Limited.
SmarTone has also previously entered a partnership with ABS-CBN Global in 2021, targeted at providing quality service to Filipinos in Hong Kong.