Singapore – Customer Experience Management (CXM) platform Sprinklr has announced its Singapore expansion with a new Research and Development (R&D) center to support its continued business growth.

The company said the new facility in Singapore will strengthen Sprinklr’s position as a CXM provider, affording it an expanded opportunity to support valuable brands in the Asia Pacific (APAC) region, including Samsung, Gojek, StarHub, and Changi Airport Group. 

The new R&D center adds to Sprinklr’s two other existing R&D centers, which are located in the United States and India. The new R&D center will start recruiting and investing in engineers, sales, customer success, and recruiting support across APAC.

Ang Chin Tah, vice president and head of Digital Industry Singapore (DISG), commented that Sprinklr’s expansion during these challenging times demonstrates the company’s confidence in Singapore as a strong business hub, with world-class R&D and engineering talent. 

“We welcome the addition of the R&D center to our tech ecosystem and look forward to the exciting job opportunities it will create for Singapore and Singaporeans,” added Ang Chin Tah.

Meanwhile, Pavitar Singh, chief technology officer of Sprinklr, said, “At Sprinklr, we are working to define the future of customer experience management every day. We’re thrilled to open an R&D center in a ‘forward-thinking’ city, accelerating our ability to develop visionary technologies that help brands create human experiences at scale.”

Florian Zenner, senior vice president of Sprinklr APAC and Japan, also said, “Singapore is a global hub for innovation, with world-class talent to help Sprinklr meet the growing demand from enterprise customers for advanced CXM. We’re excited about this R&D center to strengthen our relationship with the Asia Pacific and support our continued international expansion.”