Marketing Featured Southeast Asia

Taco Bell MY taps GrowthOps as marketing partner for social and performance media

Kuala Lumpur, Malaysia — Taco Bell, international Mexican-inspired quick-service restaurant brand under Yum Brands Incorporated, has selected GrowthOps Asia, a growth services partner, as its marketing partner in Malaysia. GrowthOps is tasked to build Taco Bell’s brand voice on social media platforms Facebook and Instagram, and to underscore the #ISeeATaco global campaign’s relevance to Malaysians.

GrowthOps has established itself as a valuable end-to-end digital marketing growth partner for customers across various industries namely banking, retail, telco, and manufacturing, among others. The company holds extensive expertise in tech consultancy services to support businesses capitalize on avenues for innovation.

Harris Beh, franchise operator at Taco Bell Malaysia, commented, “GrowthOps exhibited a strong degree of digital creativity and performance media experience that matched our ambition for the future of the brand. Today, an integrated communications approach to building a brand is a critical component for business success; it is as important for Taco Bell to grow its digital reputation as it is to offer a superior food experience to our customers.”

Meanwhile, Chris Greenough, general manager of GrowthOps Malaysia, said, “We are absolutely delighted that Taco Bell has entrusted us with building their online visibility and engagement in Malaysia. They are an iconic brand that has much potential to grow in this market.”

Last November, GrowthOps joined the partner network of total experience management company, Alida, to deliver an elevated customer experience to organizations in APAC.