Marketing Featured ANZ

Wippli Australia names Publio Lorenzo as acting chief financial officer

Sydney, Australia – Wippli, the smart workflow that connects suppliers, clients, and teams to initiate, produce, and deliver work from anywhere, has appointed Publio Lorenzo, former vice president of finance for technology and operations at HBO, to be its acting chief financial officer.

Wippli aims to use its online tool to disrupt the digital remote-work productivity market. Its end-to-end solution covers task creation between a supplier and a client, through work in progress and collaborative efforts, in neat, branded experiences for all.

Lorenzo brings with him his 25 years of experience in the media and technology industries. He has previously held financial leadership positions at HBO LATAM, Mattel, and Motorolaincluding developing markets in intricate regions.

As part of his new role, Lorenzo will be leading Wippli’s valuation, reviewing and pressure-testing Wippli’s revenue streams and innovation pipeline for fundraising purposes. He will also be charting the company’s expansion to the United States market. 

On the other hand, the incoming chief financial officer will be laying the foundation of the United States operations, in line with Wippli’s vision and foreign market development strategies.

“I am thrilled for the opportunity to jump into the trend of digital collaboration and remote work. I can’t wait to do my part in making Wippli the digital disruptor to fear in the remote collaboration arena,” said Lorenzo, regarding his appointment.

Meanwhile, Jay Marcano, Wippli’s founder and CEO, commented that the company is proud to welcome someone of Lorenzo’s caliber to their leadership team.

“We’re sure Publio will be invaluable to the company’s early growth and success, and to begin Wippli’s scaleup into the US on the right foot,” said Marcano.