Technology Featured Southeast Asia

Martech Antsomi enters Indonesia, names country director

Singapore – Antsomi, the AI-driven marketing technology company in Southeast Asia, has appointed its country director for Indonesia, Ilona Juwita

Juwita is a veteran in Indonesia’s digital industry having co-founded adtech company PT Promedia Punggawa Satu (ProPS), which she also currently leads as its CEO. 

Antsomi launched its flagship product, CDP 365, an AI-driven customer data platform native to Southeast Asia in June 2020. Since then, the company has helped clients in the region unify and activate their customer data across channels for better customer experience by personalization and marketing automation. 

The company is headquartered in Singapore and currently has offices in Malaysia and Vietnam. It has now entered Indonesia seeing it as one of the key markets in the region as more and more businesses in the country embark on the journey to transform themselves into data-driven companies.

To lead the country’s operations, Antsomi is confident of Juwita’s rich experience. She started her career in marketing by joining, one of Indonesia’s leading portals, to drive its marketing initiatives and account management. This was then followed by establishing ProPS, which focuses on programmatic monetization for publishers. 

Antsomi’s co-founder and CEO, Serm Teck Choon, welcomes Juwita, “We are very excited welcoming Ilona on board with us. Ilona has spent the last few years pushing the industry forward with technology like data management platforms. With her vast experience working with and advocating data, we believe that it is a logical path for her to push the market with new technology such as customer data platform and help more Indonesian businesses become a data-driven company.”

Commenting on her appointment, Juwita said that having been involved with multiple parties in the industry gave her a deep understanding of how difficult it is for a company to evolve in this growing digital ecosystem.

“This is why digital transformation is a must. Joining Antsomi that has the same mission with more advanced solutions would allow me to contribute more to the data-driven ecosystem,” she said.

With Junita’s new role also comes the appointment of her company ProPS as Antsomi’s reseller partner in Indonesia. Antsomi believes in ProPS’ capability, having worked with many Indonesian clients and publishers with data-related projects for the last few years. ProPS will be leveraging Antsomi CDP 365 to help its clients drive omnichannel customer experience.

Antsomi has recently announced in May that it has onboarded Philippines-based Data Analytics Ventures Inc., a subsidiary of one of the leading conglomerates in the Philippines, JG Summit Holdings, as one of its key clients.