Marketing Featured Southeast Asia

airasia finally debuts first virtual idol

Kuala Lumpur, Malaysia – As the pandemic amplifies digital adoption, companies from different industries have been developing their online content and embracing digital trends.

On airline airasia’s side, it has started efforts bolstering online content, where in last March, it launched ‘Project Kavvai’, a program that seeks to discover and develop the next big virtual idol to be showcased as a streaming digital avatar content creator in ASEAN.

After a long wait, airasia has finally announced its first virtual idol named Aozora Kurumi and is set to debut on 8 May 2021, which will be live-streamed on YouTube at 8:00 pm MYT.

Clad in a Victorian-style outfit with her trusted pet Jetson, Kurumi is designed by a renowned illustrator artist in the virtual idol community, Yueko. She was brought to life by industry veteran Iron Vertex, with vocals provided by a talent chosen from the ‘Project Kavvaii’ open audition. Kurumi will be responsible for generating exciting online content in gaming and lifestyle categories with live broadcasts while participating in engaging online and offline activities in the near future. 

According to airasia, the airline will also be working with pixiv, the top online community for artists in Japan and across the world, to produce an exclusive fan art contest for Kurumi in September, and a dedicated pixiv channel on airasia wifi that showcases exclusive content from the pixivision platform.

Rudy Khaw, the chief brand officer of airasia Group, said that they are proud to introduce the first virtual idol, which they foresee will be a game-changer in the future of streaming content in ASEAN. 

“As a digital company, the constant change in the way people consume online content drives us to explore cross-industry innovations with Project Kavvaii to stay relevant and ahead of trends. We are also very excited to have pixiv onboard this journey which would bring us closer to the community and hope to see Aozora Kurumi taking the content world by storm very soon,” added Khaw.

For more updates on Kurumi, fans may follow her on YouTube, Twitter, and Instagram, as well as Facebook.