Marketing Featured South Asia

BBH India bolsters creative leadership with two new ECDs

Mumbai, India – BBH India, an advertising agency under Publicis Groupe, has elevated Priya Gurnani and Arvind Menon to become the new executive creative directors. Both Gurnani and Menon were previously senior creative directors, and will continue to report to BBH India’s CCO and CEO, Russell Barrett.

With over 15 years of experience, Gurnani specialises in building creative communication that is at the intersection of brands, culture, and consumer behaviour. In the past, she has worked with Ogilvy, Leo Burnett, McCann Worldwide, and has created culture-defining work for brands like Stayfree,, Heineken, Kingfisher Ultra, Amstel, and Zee5. Most recently, she conceptualised and wrote the lyrics to a rap song for the entertainment channel – Zing’s Apni Vibe Apni Tribe campaign.

Meanwhile, armed with 13 years of experience, including a stint at a media agency, Menon specialises in building medium-agnostic integrated campaigns. In the past, he has worked on brands like Mercedes, Frooti, Axe, Burger King, Aditya Birla Capital, Heinz, TRESemmé, Surf, and Taj Mahal Tea. Arvind’s work has been awarded locally and internationally at forums.

Commenting on the elevation, Gurnani said, “I am looking forward to embodying and enjoying this new role. BBH has always been a place where ‘Outstanding is the norm’, and that applies to the work we do and the culture we have. As I continue my journey at BBH, I hope to zag for years to come.”

Meanwhile, Menon also commented, “I’m equal parts honoured, excited and terrified. BBH has an undeniably rich culture of creative excellence. And I know it’s only work that can help climb up to those rarefied heights. So I’m just going to focus on that.”

Barrett shared that it’s always great to welcome brilliant talent to key leadership positions, but it’s even better when that talent is promoted from within.

“Priya is a highly talented creative leader with a sharp and curious mind, great maturity and a clear vision for the kind of work both she and BBH want to produce. She has already proved an invaluable contributor by leading the PWW Bangalore creative team in the past. Arvind is an amazing new-age creative thinker who led the creative mandate on Emil before joining the BBH team. He comes with rich knowledge of the digital and creative tech landscape and is the perfect fit for BBH’s Modern India’s Fame Factory philosophy,” he said.

Just recently, BBH India has also promoted Radhika Burman, former vice president of strategy at BBH India, to be its new VP, head of Delhi, where she will be responsible for current clients, people, and new business performance in Delhi, along with driving strategic thinking across clients.