Singapore – Prasana William, former regional marketing manager of HubSpot for Asia, has been named as the new head of APAC marketing at Sprout Social, the US-headquartered company that provides cloud-based social media management software.
Based in Singapore, William will be responsible for growing the brand awareness of the company within the region, as well as running end-to-end marketing activities to expand its customer base and enable brands to maximise the power of social.
William is a seasoned marketer who brings with her seven years of hands-on experience in the Asia B2B tech space. She worked previously for fintech platform FAVE and email marketing platform GetResponse Malaysia. Prior to HubSpot, she also held the position of regional marketing manager for SEA at Singapore-based Ematic Solutions, a marketing and technology consultancy.
On the appointment, William commented, “Sprout Social recognises and is committed to its growth across international markets. So when the opportunity to co-create their journey in APAC was presented, I couldn’t say no. Social media touches every part of our lives today and the impact it is having on businesses is invaluable, which is why I am thrilled to be at the helm of the company’s strategy and culture in APAC and have a seat on this rocket ship.”
Sprout Social offers deep social media listening and analytics, social management, customer care, commerce and advocacy solutions to brands and agencies worldwide. As she steps into the new role, William shared that her main priority is to partner with General Manager for APAC, Amrita De La Pena to align Sprout Social’s sales and marketing functions. This is in line with the company’s goal to accelerate its international expansion.
According to William, Sprout Social is further increasing its pace of hiring with a strong emphasis on international markets. The company also continues to expand its product roadmap and partnerships, including the announcement of its most recent integration with TikTok.
“We are thrilled to welcome Prasana William to Sprout Social as Head of Marketing, APAC, based in Singapore. She brings incredible expertise and experience to her role and will have a meaningful impact on Sprout’s growth in the region,” said Marino Fresch, VP of acquisition & revenue marketing at Sprout Social.