Mumbai, India – Pippip Media, Mumbai-based content company, has joined hands with Cannes Lions winning filmmaker and experienced ad man Pranav Harihar Sharma to come on board as partner and showrunner of the company.

With close to two decades of noticeable work in the advertising industry, Sharma will now lead Pippip’s foray into long format storytelling and branded campaigns. With more than two hundred ad films under his belt as director, Sharma has won multiple awards for his short films at several international festivals such as the Cannes Film Festival, New York Film Fest to name a few, Sharma feels this is the right time to get into new-age storytelling.

Speaking on his association with Pippip Media, Sharma said, “The world is fast moving from advertising to media & entertainment and in no time we will see branded content replacing the good old TVC. The change is already here and at Pippip, we want to be at the forefront of this change.”

Sharma shared that he has, in fact, been working closely with Pippip on various projects last year, and realised the vision and passion he shares with the company for creating cutting edge content. 

“As Showrunner, I may not be writing or directing every content piece hereon but will be responsible for the final creative product,” he added. 

Joy Bhattacharya, the company’s director and chief business officer, adds, “We are delighted to announce the inclusion of Pranav as Showrunner and Partner. We believe he will play an instrumental role in building Pippip Media and accelerating the growth further.”

Meanwhile, Aritra Mukherjee, director & chief creative officer of Pippip Media, commented, “The time is here to toggle between films, TVCs, digital content, branded campaigns, web series and not be limited to any one particular medium. We want to be present where good content can be created and no one better than Pranav to lead this vertical for us”.

Recently, Pippip Media’s short film ‘The Table’ for Greenply has been officially selected for the Dadasaheb Phalke International Film Festival.