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Indonesia-based consumer insights platform Populix bags fresh funding, to further digitise data collection

Jakarta, Indonesia – Populix, the Indonesia-based consumer insights platform, has secured fresh funding of $7.7m in a Series A round of financing. The fresh funds will be used to further digitise its entire data collection process. 

Populix, which was founded in January 2018, is a homegrown consumer insights platform which provides research and data collection for businesses, institutions, and individuals through quantitative and qualitative studies. Populix offers a pool of over 300,000 verified and highly targeted respondents throughout Indonesia that are readily available to provide quick and reliable responses. 

With this new round of financing, the company said it will continue to optimise existing products and release new services. Furthermore, to drive efforts forward, the company shared it will be recruiting product and tech engineering experts to enhance data collection efforts and better meet the needs of more clients, as well as bring on marketing and regional expansion roles. 

The company also revealed that it’s planning to initiate regional expansion by 2023 to neighbouring Southeast Asian countries, building off its dominant position in Indonesia, with a focus on the Poplite product line.

Poplite is the platform’s offering for mass audiences which is a pay-per-use SaaS research platform that allows anyone to build surveys and collect targeted and actionable business intelligence. For experienced research buyers, meanwhile, Populix offers comprehensive datasets on a subscription basis that track different generational groups in Indonesia. 

“People are no longer relying on instincts alone to run their businesses,” said Timothy Astandu, co-founder and CEO of Populix

He adds, “At Populix we are building a world where both aspiring entrepreneurs and Fortune 500 CEOs alike can access fast and relevant data to drive business decisions.”

Populix leverages technology to build a one-stop-shop research platform. By moving data collection online and on mobile device, Populix aims to make research fun and rewarding for respondents and simultaneously make research quicker, simpler, and more accurate for businesses.

The said funding round was led by Intudo Ventures and Acrew Capital, with participation from Altos Ventures and Quest Ventures.