Tag: Pop culture
Hong Kong – Café de Coral and dentsu Hong Kong have unveiled the Scrambled Egg Breakfast Campaign, aiming to position breakfast as an essential, mood-boosting ritual that resonates with modern Hongkongers’ daily routines. The campaign builds on Café de Coral’s long-standing role in Hongkongers’ everyday...
While it is an infamous forewarning to ‘never meet your heroes’, Britannia, a household company from India, challenges this hearsay. Established in Kolkata in 1892, the Responsible Total Foods Company is known for operating key businesses in the bakery, dairy, and adjacent snacking industries and operates...
The partnership brings together Duolingo’s green owl mascot, Duo, and Tokopedia’s mascot, Toped — two well-known characters in Indonesia’s digital landscape that have often been linked by local internet users through memes and online commentary.
MARKETECH APAC caught up exclusively with Jonathan Locanawan, senior lead for social media at Tokopedia, to learn more about the campaign's creative process, as well as hear his insights on how brands can be authentic in tapping the younger demographic.
TikTok will bring its popular used songs on the platform through a 24/7 digital radio station, in partnership with iHeartRadio.
Fan insights from the esports industry now get representation in the latest online market insights tool by YouGov.
K-pop global reach is one of the goals between the partnership of UMG and Big Hit Entertainment.
The Wattpad-Culture Group partnership will target the large Gen Z audience of Wattpad for brand exposure among millenials.
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