Singapore – Unilever’s skin care brand POND’S Skin Institute has partnered with advertising and PR agency Ogilvy Singapore for its new product launch campaign to unveil its elevated brand world.

Pond’s new campaign with Ogilvy aims to revive the brand and breathe new life into it while finding ways to connect science with women around the world.

The skincare brand will undergo a complete redesign of its visual identity and brand essence. It will also onboard K-pop star Tzuyu from Twice as its new global ambassador. She will be instrumental in the brand’s reinvention as it invites women to discover how the science of Pond’s Skin Institute can make miracles happen for their skin.

With the tagline ‘Miracles Happen’, the campaign is set to unveil the transformative power of groundbreaking science and what it would mean for millions of Southeast Asian women.

The new campaign comes as POND’S announces the launch of its newest bright miracle product range, which features new formulations and the Nobel Prize-winning science of autophagy to boost skin’s ability to self-repair and achieve ultimate clarity and radiance.

This brand revamp and new campaign will commence in Indonesia and will cascade throughout Southeast Asia and the rest of the world into 2024 through a series of captivating videos, inspiring social media content, and arresting in-store designs.

Aanchal Sethi, global managing partner at Ogilvy Singapore and Unilever, said, “We tapped into the insight that despite their relentless pursuit, 9 out of 10 women struggle to bridge the gap to their desired skin. They believe it would take a miracle to achieve this skin. Today, we have the science to bridge this gap; the science to make miracles happen.”

Speaking on the campaign, Vandana Suri, global brand lead at POND’S Skin Institute, also shared, “At this pivotal moment for Pond’s Skin Institute, we are excited to showcase our longstanding heritage of skincare innovation while introducing the world to our unparalleled new Bright Miracle product range.”

“As we integrate the best of science and beauty, we couldn’t be more thrilled for our partnership with Tzuyu to invite people everywhere to experience the brand. From her unrelenting ambition, diverse talent, and unique craft to her warm personality and inspiring outlook on beauty, she is truly an icon who makes miracles happen,” she added.

Singapore – POND’s, the skin care brand under Unilever, has teamed up with e-commerce platform Shopee to launch an interactive campaign ‘#PondsGlowStage’ to take Shopee users’ online shopping experience to the next level through interactive games, exclusive promotions and discounts on POND’S products and, for the first-time ever, to win limited edition non-fungible tokens (NFTs).

The #PondsGlowStage NFT is an exclusive, first-of-its-kind digital collectible designed by artist Rifqi Ardiansyah. Fans will have a chance to redeem this exclusive NFT when they purchase POND’S products during the promotions. The NFT will give them access to exclusive benefits such as being the first to receive alerts on POND’S latest product releases and value deals in the future. 

During the special event, consumers can play the interactive POND’S Glow Stage Catch Game and earn points to redeem special giveaways. Players just need to tap and hold the shopping basket to catch as many of the falling POND’S products and elements they can within the time limit – all while avoiding harmful skin spots. 

Jopa Malantic, who was recently named as the global brand director at POND’S, said, “We are always seeking out the most innovative and engaging experiences for our consumers. As such we are thrilled to partner with Shopee once again – this time to offer the #PondsGlowStage, featuring the e-commerce platform’s first ever NFT Gift with Purchase.” 

He added, “In addition to providing the chance to win a limited edition NFT, #PondsGlowStage offers a fantastic interactive experience for our fans to engage with the brand and learn more about how our decades of science-backed expertise can help resolve their skin issues.”

Meanwhile, Pavan Challa, director of regional brand partnerships at Shopee, commented, “We are happy to deepen our long-standing partnership with POND’S through this new campaign, which is Shopee’s first collaboration with a brand for an NFT giveaway. Shopee continues to develop and explore new ways to engage and excite our users, and help our brand partners deepen their engagement with shoppers. As we continue to grow the beauty category on Shopee Mall, we look forward to working closely with brands such as POND’S to bring more innovative and exciting experiences to shoppers.”