Australia – In a bid to fill the gap in the market for a more complete service, brand experience agency GHO Sydney has joined a partnership with mid-scale business planning and financial advisory, PKF Sydney/Newcastle, to provide Australian start-ups uniquely designed programs in the areas of both business and creatives.
The new alliance aims to help new businesses avoid conflicting advice or the steep cost of working with multiple partners. As part of the partnership, PKF and GHO Sydney will be offering start-ups with proven processes and the balance of advice and experience, to enable them to access diverse talent across business, finance, creative, and product, as well as marketing through either a full sweat-equity or part cash/part equity deal.
James Legge, GHO Sydney’s strategy partner, shared that they have known there is an opportunity to change the model for supporting start-ups and to help them scale rapidly and with a clear purpose.
“By developing our design thinking offering and service-for-equity commercial models, together with PKF, we’re in a position to help deliver a clearer path to profit and growth,” said Legge.
Steve Meyn, PKF Sydney/Newcastle’s managing director, shared, “With existing clients like Grub Lab and AirCamp, PKF has been supporting start-ups for some time, but together with GHO, this new venture enables us to provide a more holistic offering and reduce the risk for the start-ups we back as they go to market and scale.”