Manila, Philippines – Local crypto and fiat currency wallet services provider Coins.ph has announced a partnership with the Philippine Basketball Association (PBA) as its exclusive cryptocurrency partner in line with the PBA’s upcoming 47th season. This follows Coins.ph’s recent US$30m funding to accelerate investment in its Web3 ecosystem.
Through PBA’s first crypto partnership, Coins.ph will have brand presence featured throughout the Philippine Cup, the PBA’s premier tournament, where it will offer interactive experiences to engage fans and promote awareness of all things crypto. In addition, Coins.ph will make use of the interactive games on selected matches to allow fans to win free crypto, as well as being featured on television ads throughout the season.
Both companies aim to provide economic benefits and promote professional growth opportunities to basketball fans through crypto education and engagement. Coins.ph will use its brand presence to increase public awareness of crypto and explain concepts such as blockchain, NFTs, and Web3 to basketball fans across the nation.
“The PBA is an ideal platform for these educational efforts, with some prominent players already involved in the crypto space. This partnership will extend that empowerment to fans as well,” Coins.ph said in a press statement.
Wei Zhou, CEO of Coins.ph, said, “Basketball plays a very important part in the Filipino culture and that makes it a perfect match for Coins.ph, a proudly home-grown fintech brand in the Philippines. We are very excited to be the exclusive crypto partner of the PBA and look forward to bringing together exciting basketball games with the latest crypto trends.”
He added, “We have seen a surge in engagement with Web3 in the Philippines and we believe that more and more Filipinos are joining the crypto community. The PBA is a great platform to educate Filipinos on the crypto-economy and we value this opportunity to expand crypto market adoption.”
Meanwhile, Willie O. Marcial, the PBA Commissioner, commented, “The PBA is the 1st professional basketball league in Asia and is already an institution in the country. It is still unparalleled when it comes to professional sports entertainment. And partnering with Coins.ph will surely take the PBA a step further as it continues to improve and strengthen its position as one of the best leagues in the region.”
He added, “Further, the PBA is all about growth and improvement. Having Coins.ph will give fans the opportunity to engage in a new way and at the same time learn about the crypto community. We are thankful to Coins.ph for choosing us to be their partner, I am sure they will introduce new venues for fun and exciting activities.”