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Tag: Philippine Airlines

PAL joins oneworld
Philippine Airlines signs agreement to become newest member of oneworld Alliance
Posted on June 8, 2026
by Aliza Carmona
Philippines – Philippine Airlines (PAL) has taken a major step towards joining the oneworld Alliance after signing a Memorandum of Understanding (MOU) to become the group’s 16th member airline.  The signing was announced through a press briefing held at the International Air Transport Association’s...
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A love letter to ‘teleserye’ culture: Behind the work of Philippine Airlines’ safety video-and making it distinctly Filipino
A love letter to ‘teleserye’ culture: Behind the work of Philippine Airlines’ safety video-and making it distinctly Filipino
Posted on January 26, 2026
by Teddy Cambosa
While the project itself is a creative work, Philippine Airlines was also careful not to let jokes take over the safety video, as clarity is more paramount to passengers than pure entertainment.
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PAL, BBDO Guerrero
Philippine Airlines introduces telenovela-style safety video at Metro Manila Film Festival via BBDO Guerrero
Posted on December 23, 2025
by Lyene Marie Darang
Manila, Philippines — Philippine Airlines (PAL), in collaboration with BBDO Guerrero, has unveiled a new in-flight safety video that draws on the style of Filipino telenovelas, coinciding with the Metro Manila Film Festival (MMFF).  Titled ‘Care That Comes From The Heart’, the video reinterprets...
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PAL, Think HQ
Philippine Airlines appoints Think HQ as Australian agency partner
Posted on October 8, 2025
by Lyene Marie Darang
Manila, Philippines — Philippine Airlines has appointed positive change agency Think HQ as its Australian agency partner following a competitive pitch. Under the partnership, Think HQ will lead a dual-focused marketing campaign aimed at positioning the Philippines as a key destination for Australian...
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PAL inspires future Filipina pilots in ‘Fly With Her’ campaign via BBDO Guerrero
PAL inspires future Filipina pilots in ‘Fly With Her’ campaign via BBDO Guerrero
Posted on May 5, 2025
by Aliza Carmona
Philippine Airlines (PAL) is empowering aspiring Filipina pilots through its latest campaign with creative agency BBDO Guerrero.
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Philippine Airlines exhibits care for customers in latest campaign with BBDO Guerrero
Philippine Airlines exhibits care for customers in latest campaign with BBDO Guerrero
Posted on December 4, 2024
by Aliza Carmona
Philippine Airlines (PAL) is demonstrating its care for customers in its latest campaign with BBDO Guerrero.
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Philippine Airlines signs full year partnership with STB to promote travel to SG
Philippine Airlines signs full year partnership with STB to promote travel to SG
Posted on August 22, 2024
by MARKETECH APAC
The partnership launched a year-long line up of exciting activities highlighting PAL’s world-class flying experience and diversity of experiences that first-time and even repeat travelers can explore and rediscover in Singapore. 
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Philippine Airlines taps Salesforce to improve current CX strategy
Philippine Airlines taps Salesforce to improve current CX strategy
Posted on September 27, 2023
by Teddy Cambosa
The airline also plans to harness the power of AI through the Salesforce Einstein Chatbot, leveraging its ability to use natural language processing (NLP) to understand and respond to customer inquiries.
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Philippine Airlines ventures into NFTs, launches first-ever digital collectibles
Philippine Airlines ventures into NFTs, launches first-ever digital collectibles
Posted on August 2, 2023
by Teddy Cambosa
These digital collectibles mark the first time for Philippine Airlines to enter the blockchain industry, with these digital collectibles possessing customer benefits as well as access to the Philippine Blockchain Week event.  
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