Singapore – Global brand experience agency Jack Morton has appointed Phil Boyle, former vice president of marketing partnerships for Asia at Live Nation, to be its new SVP, managing director for Asia.

In his new role, Boyle will be moving to Singapore and championing innovative brand experience work for clients, including Unilever, Meta, Riot Games, and HSBC, amongst others. He will also continue to promote collaboration across IPG agencies in the market.

Aside from his recent stint at Live Nation, Boyle has also previously held a leadership role at Jack Morton in Shanghai as SVP, client services for Asia, working across multiple industries from automotive to entertainment.

Commenting on his appointment, Boyle said, “Extraordinary work that makes people think, feel, and act excites me. I’m incredibly passionate about it, so I’m looking forward to getting back into the experience game. Returning to Jack Morton feels like I’m coming home. The team and agency culture is exceptional, and I’m thrilled to once again be a part of their epic journey to reimagine what a brand experience can be.”

Meanwhile, Julian Pullan, Jack Morton’s vice chairman and president for international, shared that the marketplace in Asia has faced unprecedented challenges over the last couple of years, so helping brands navigate the landscape and find the best channels to reach their audiences is critical right now. 

“Phil is the right leader to help guide our clients and teams. He understands the nuances of all the local markets – from China to Southeast Asia – and has the breadth of expertise and the strategic vision to drive growth. Not to mention that he’s a team player who embodies our core values of passion, agility, and respect at every turn,” said Pullan.