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HR solutions PERSOLKELLY appoints SPRG Singapore as PR agency of record

Singapore – HR solutions and recruitment company PERSOLKELLY has appointed SPRG Singapore as its public relations agency of record. Through the mandate, SPRG is tasked to deliver strategic, creative communications to drive awareness and build brand credibility.

SPRG will also engage with the recruitment community as PERSOLKELLY goes deeper and wider to provide solutions to employers and job seekers. Through its communication efforts, SPRG hopes to cement brand leadership for PERSOLKELLY in the HR solutions sector as a top of mind brand in the industry.

Edwin Yeo, general manager at SPRG Singapore, commented, “Following the pandemic, we are seeing significant changes in the recruitment scene, with both mass retrenchments and talent crunch. We are excited to work together with an organisation like PERSOLKELLY, who helps companies overcome their manpower and talent challenges.”

SPRG’s Malaysia branch is also managing the PR duties of PERSOLKELLY in Malaysia.