Singapore IPG Mediabrands, Interpublic Group’s media and marketing solutions group, announced the appointment of Paul Waller to the newly created job of chief investment officer MAGNA for APAC. Waller will report to Leigh Terry, CEO of IPG Mediabrands APAC, and will be based in Singapore. His appointment is effective immediately.

Waller in his new position of chief investment officer MAGNA APAC, he will be responsible for leading investment performance throughout the IPG Mediabrands group’s agencies in the Asia Pacific area. MAGNA, the network’s global media investment and intelligence firm, will help to aid this endeavour. 

Waller has joined the IPG Mediabrands group, bringing with him trade and investing experience from positions held at GroupM and Omnicom in Singapore, China, Australia, and the UK. He comes to this post after serving as EssenceMediacom APAC’s chief media solutions & investment officer, where he was in charge of overseeing the department throughout 16 markets in the area. 

Speaking about the appointment, Leigh Terry, CEO of Mediabrands APAC, said, “We are very excited to welcome Paul to the IPG Mediabrands network. His track record of executional excellence and delivery, perfectly position him to help drive exponential growth for our client base through optimised trading efficiencies and services.” 

Meanwhile, Waller commented, “I’m thrilled to be joining the team at IPG Mediabrands and collaborating across such a diverse and future focused portfolio of advertisers. As leaders in data management, I believe that MAGNA are perfectly positioned to harness the technology-driven evolution of media and consumer behaviour. I look forward to building on the network’s impressive work in the responsible media communication and sustainability space.”